In this session, Whitney Reid Pennell, President of RCS Hospitality Group and NGCOA Faculty Member, identifies the top customer service tips and tactics that lead to immediate revenue spikes. When your customers believe you care, they trust you. When they…
In this session, Sean Taylor, Founder and CEO of Up To Par Management has worked with dozens of clubs and community associations, and shares his most effective and proven revenue-generating actions. He discusses F&B trends, coming out of COVID, and…
Randy Anderson, owner of the Meadows Golf Club, proves that where there is a will there’s a way when it comes to creating new revenue lanes. Randy shows you how to create an environment where fun, food and friends that…
Every square foot of your pro shop is valuable retail space. Is it pulling its weight in your golf business? Is it time to redefine what a pro shop should look like? In this session, Allison George, Wizard of Fun…
Tiffany Fitzgerald, Founder of Black Girls Golf, discusses the value proposition of welcoming diverse customers, including their journey from prospect to golfer, and shows you how golf courses can capitalize on grassroots organizations in their own communities.
Turning Underutilized Assets into Your Best Assets! Are you ready to break the membership paradigm and reposition for future generations? In this session, Pat Kelley, Advance Golf Partners, will explain why, when conditions are right at your golf course, developing…
In this session, Kris Strauss, Senior Vice President of Sales and Marketing at Troon, identifies specific marketing strategies you can take to drive revenue now! With experience overseeing a portfolio of hundreds of Troon golf clubs around the country, Kris…