This week, golf’s civil war came to an abrupt and unexpected end as the PGA Tour and its Saudi-backed rival, LIV Golf, agreed to merge.
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The Guardian’s golf correspondent, Ewan Murray, analyses what Saudi Arabia’s investment and presence at the sport’s top table could mean for the future.
The new partnership could offer a route back on to the traditional tours for ostracised LIV golfers, but players who previously turned down lucrative offers to stay loyal to the PGA Tour may feel aggrieved. It is also the biggest statement of intent to date from Saudi Arabia, who have made several high-profile investments in the world of sport.
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1 Comment
There's a lot of talk about how to welcome back the liv golfers, not enough talk about golf fans/viewers. The PGA has a belief that no matter how bad the optics look, viewers will except whatever product they put on display – tv ratings may suggest something else.