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When Adidas introduced BOOST TECHNOLOGY in 2015, we immediately wanted to get that look and feel onto the golf course. As a descendant of the Ultraboost family, the Vice Golf Shoe by Adidas is a totally unique creation by our two teams that integrates the components of Ultraboost with functional updates for use on the course: reinforced heel support and side caging to provide extra stability, a film applied to the boost to repel stains and hydro-phobic primeknit for water resistance.
Each of these components was a result of a global collaboration that spanned from Germany to California, evolving from prints and computer animations to physical prototypes of different materials. The final product is a versatile shoe that makes a statement while providing the necessary performance for on-course play and all-day comfort.
Special thanks to Adidas Golf, Dylan Moore, Kelly Kikuta, and Brandon Hunter and crew for making this video possible:
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Location: Sound Cuts Barber Shop /// Del Mar
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