Senior VP of R&D Alan Hocknell sits down with Dave Neville to break down the new MAVRIK line of irons and hybrids. They give a full download of the new technology featured in the Standard, Pro, and MAX versions of MAVRIK irons and hybrids and which version may be the right fit for you.
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MAVRIK IRONS
Last year we introduced A.I. for the first time, with Flash Face Technology in our Epic Flash Driver. Now we have substantially increased our investment in super computing, Artificial Intelligence, and Machine Learning. All of these meaningful advancements and applications have allowed us to use A.I. for the first time ever in an iron.
Yes, you read that correctly. MAVRIK Irons feature a new Flash Face Cup with A.I. to create a sophisticated face architecture for every loft, an engineering feat that’s never been seen in the golf industry. By implementing a different Flash Face architecture for each iron, we’ve created a significant boost in ball speed and increased spin robustness off of every club in the set.
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MAVRIK HYBRIDS
For the first time we’ve used A.I. to create fully optimized hybrid faces. Add our proven Jailbreak and Face Cup technologies and the result is the most technologically advanced hybrid face we’ve ever designed. That’s why MAVRIK is easy to launch, and an absolute distance machine.
As with MAVRIK fairway woods, we used A.I. to develop a different face design for every loft, promoting an optimal combination of speed, launch angle, and spin rate in each one. These are the first Callaway hybrids to feature a fully optimized Flash Face, which is better at delivering fast ball speed across an exceptionally large area.
Contributing to MAVRIK hybrids description as a distance machine is Callaway’s unparalleled Jailbreak technology. These two bars behind the face connect the sole and crown, allowing the face to take on more impact load to promote fast ball speed. Jailbreak’s innovative ability to promote distance provides another key advantage in the production of ball speed.
Each MAVRIK model is designed to offer precisely what golfers want from a hybrid: easy launch, high flight, long carry and soft landing. And they are all equipped with premium shaft and grip components.
