Quick take: @CallawayGolf Apex Ai200 Players Distance irons #Callaway #golfequipment

If you follow #golfequipment you’ve likely heard a lot about Callaway’s AI Smart Face technology, which is being adopted in the new Apex irons, including the players distance model, the Apex Ai200. The face is designed based on real data from actual players, plus A.I., to create an optimized clubface. Spin, launch, forgiveness, and distance with Tour sound and feel — that’s finding the sweet spot Callaway!