For years, we’ve been asked the same question: “Will you ever make golf clubs?” Until now, we didn’t have the expertise. Enter HIO Labs. In 2023, we partnered with Europe’s largest fitting studio to crack the code on club manufacturing tailored specifically for our customers—not tour pros.
For the past 15 years, HIO Labs has been on a relentless quest to gather data from millions of golf swings across the globe, from weekend warriors with high handicaps to seasoned club professionals. We’ve used this data to not only make our award-winning golf balls even better, but to break through into a new category and provide the first-ever set of golf clubs specifically designed for the amateur golfer.
This isn’t just about clubs and balls; it’s about crafting golf gear that amplifies your strengths and shores up your weaknesses. Our mission is clear: to help you unleash your full potential on the golf course. This player-focused approach puts real, everyday golfers at the heart of development, revolutionizing the industry.
If you have any questions please drop them below PLUS stop by any local Club Champion fitting studio to get your hands on our new clubs and feel the difference for yourself.
Find the closest Club Champion to you at https://www.vicegolf.com/stores
Are you ready to Embrace Your Vice? For more information please visit https://www.vicegolf.com/hio-story
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I love vice golf!