I can no longer do this…

I really don’t know how to deal with this. Is there a need for my YouTube channel? I don’t understand the algorithm and I’m so confused! I can no longer do this keyword/algorithm/thumbnail chasing grind. SOMETHING NEEDS TO CHANGE for my golf channel to continue.

⛳️ Steve’s Coaching at Peebles Golf Club:
https://stevejohnstongolf.as.me/

⛳️ Steve’s Online Coaching Service:
https://www.eurekagolfswing.com

Filmed at: https://www.macdonaldhotels.co.uk/cardrona/golf/course

Right we’re on I’m just about to play four very very windy holes here at cadona and I’m going to film all four but what’s the point nobody will watch it anyway so still have the mini driver in play just now which is really good um I swing it at

104 mil per hour I’ve been working on Club head speed trying to get that up 104 mph Club head speed carrying between 258 and 268 I’ve just completely healed that that is horrendous sorry about the language just completely neck that drive there it’s not even reached these bunkers on the

Right strong wind sometimes you just get days when it’s just just everything seems to be against you you know just made it over the bunker I have no idea how that finished there I think it landed yeah unreachable okay we’re now up the left side of the Fairway one 48 back into the

Wind 148 strong wind it’s 7 iron 7 170 so 150 gone this might not even get there turn in there Steve that is the strike it’s the only strike that’s the best strike ever front edge if you’re lucky wow I’ve only got a few IRS with

Me so my next Club up was 5 on that just seemed far too much but probably had I poked that that would have been fine I got a lot of great feedback on my YouTube channel it’s been going for about 8 years now and I’ve created over 1 12200 videos

Instructional content 1 12200 videos so every area every facet of the game has been covered on my channel somewhere so where do you go now is there a Next Step probably not is there any more new fresh content I can bring out probably not look how short that is

Wow so where do we go what do we do do I still enjoy it yeah I do I do still enjoy it of course I do golf’s golf’s life you know it’s of course I still enjoy it but I look at other creators and I think to

Myself why am I struggling why am I nowhere near where these other guys are it’s a very good shot by the way I look at like Danny mod you know Danny Mod’s putting out amazing content constructional content he’s got all the feelers out there from Callaway he’s

He’s right in there how does that happen how does that happen Danny’s content is instructional content like mine hold on that’s a solid five considering the weather driver 5 and 7 and Chip I’m using Danny Mod’s content just as a just as a reference I know Danny I’ve

Spoken to Danny a few times he’s done amazing so proud of the guy so happy for him really am and you look at his situation he’s obviously tied in with Callaway brilliant his views and subscribers are off the planet absolutely off the planet but I don’t feel as though my content is any

Different from Danny’s perhaps it’s a Scottish accent it’s harder to understand Danny’s just nailed it and well done to him well done indeed and then of course you’ve got Dan Dan Hendrickson again doing great stuff and I look at Dan subscribers near slightly below

Me but again Dan’s had the F Joy tie in he’s done loads of amazing videos he’s got his Sunday Morning Show which I think is fantastic he’s doing something different than no one else is doing and I’ve spoken to Dan in the past as well and he

Again expressing how hard it is to gain subscri subscriber traction on a golf YouTube channel based in the UK oh yes see that’s why I love it I love golf is that it is it because we’re based in the UK that myself and other UK channels are struggling to hit the

Subscriber Mark but look at Rick Shields I mean okay Rick started the ball rolling if you like and he set that bar very very high and he’s I mean well done absolutely bro you are the man Peter Finch as well he was in there Crossfield

Me and my golf right from the start they understood they saw the Gap in the market for golf being available or being a thing on YouTube and then we’ve all come along and just straggled behind a little bit but it just seems as though the share of subscribers in the

Marketplace doesn’t go around you know and I look at golf and I think about golf that I’ve just talked there about Dany and Callaway Dan and fut Joy can you imagine if you were on tour and you could be sponsored by eight Brands you had a driver brand an iron brand a wedge

Brand a putter brand clothing brand glove shoe ball bag and that was advertised on your golf bag so you had your tour bag with all those logos all over it which a share of the market place and Peter Finch for example Peter finch why is he not got the same amount

Of subscribers as Rick Shields when it all started with the pair of them to together the Trafford Center why is that not worked out like that this is nice down here the winds away a little things in life you know by the way that was a tremendous t- shot

With my 104 mil our club head speed the club head speed is based on a 3-wood length shaft let’s just clarify that with normal driver I can get up to 109 but that’s 104 I can get up to 106 with that three wood shaft but this is a very different video

For me the future you know what what is the future for my YouTube channel is there actually a place on YouTube for my channel probably not probably not it’s possibly ran its course get up okay we’ve got birday coming up it’s going to happen come on I was so

Delighted to get to 100,000 subscribers I mean over the moon you guys have all been there for the journey you know how much what’s going into that but it comes down a financial thing at the end of the day you know it’s all very well having 100,000 subscribers but if if the views

Are way down and the duration of people’s views are a way down so if you watch a video for if I upload an 8 minute video which then allows me to put ads in the middle and monetize it and people watch that click on that 8 minute video and after 2 minutes click

Off there a there a lot of effort going in there 1 2 3 4 5 53 is 15 15 ft so there’s a Rolex t I don’t know where that came from come on okay that’s fine that is fine Rox they should sponsor me so there’s a lot of efforts gone

In I mean thousands of hours gone in and I ran a golf shop I was head pro pe’s golf club for8 years and I stepped down from that position to focus on my YouTube channel my Eureka golf swing website and other business interests and I still coach there

Obviously which I love the coaching side of it’s brilliant get yourself booked in linked below I guess what I’m trying to say is it would much better it’ be great if there was more share of the market you know if the subscriber base was boosted

Up and I know all channels are the same Rick shs will be the same but the amount of subscribers he has it’s there’s some crazy stat like I’ll have to check my analytics that you know of all the views on your channel they’re from 20% of the people who view your channel are

Subscribers so the other 80% of not click that subscribe button and clicking the Subscribe button is massive because even though that’s the case you look at Rick shields for example if you never knew Rick Shields and you oh my trolle is away if you never knew Rick Shields

And you just came into the World of Golf and you were on to YouTube and you saw this guy with whatever he’s got 2 million 3 million subscribers you would subscribe and follow that purely because you see that number there bit of a scruffy little winter tea going on

Here but that’s uh that’s golf in the UK so maybe that’s something maybe golf YouTube channels in the UK are not as appealing because you know everyone’s wrapped up look at me I’m wrapped up in all my gear if I had shorts and t-shirt on and palm trees in the background that

Would be fantastic but it’s not where I live it’s not what it’s it’s just that it’s not going to happen do you ever play two balls when you go just play around I love it I know a way to get more Club head speed without having to go to the gym that was

Right out the toll and it’s come back in nicely because of that you know because of the Roll in your face when you catch the toe the ball goes left for a right-handed golf club that for me is a technology draw technology Draw black golf te’s who come up with that this one Trump Scotland I’ve gone through my whole golf bag today so two balls against each other is quite good fun so I’ve been working on speed I I I can add more speed to your

Golf swing I’ll do a video on this I can add more speed to your golf swing without having to do any training just understanding where it needs to be fast to get more speed so this this 104 mph Club head speed with my three-wood shaft

Good for me it’s pretty good um I can get up as I say I can get up to 106 107 by applying it I need to work also on accuracy so there’s a tradeoff at the moment that’s tremendous little draw balls I think with eure go swing I try and get deep I

Try and get almost Matt CER in there then I can explode 150 exactly downwind 150 I’ve got no wedge with me but I’ve got a 9 I’ve only got a few clubs in there when I coach I was coaching this morning and at pe’s golf club and I

Don’t take all my clubs anyway 150 is 9 iron distance let’s just smooth one in there deep behind deep behind get the hips open to the feet line oh yeah 10 ft never quite got into it it’s one of those ones that you know when you’ve you’ve played it and your

Pals have went that’s a great shot and you know deep down I never really struck that but I’m not going to let on I’m going to let them think I am brilliant we’ve all been there so I got right into that one that’s right on on it that landed that from the

Hole so I’m sorry to um come out with all this miserable chat today but you know sometimes it gets you down and you need somebody to speak to so I don’t know what to do I don’t know what to do with the channel I mean I love it

Don’t get me wrong I absolutely love it but you know when you create content okay for guys have never done this when you create content you just you film and you do your thing you’ve got your plan a lot of research goes into every video a lot of research then there’s the

Algorithm of YouTube which you have to try and figure out my trolley away hold on so you’re creating content that you feel is those good for good for the viewer but the YouTube algorithm doesn’t like it so it doesn’t push it around YouTube it’s like no no that’s too

Technical you’re talking about the pressure points in the golf swing nobody understands that nobody wants to nobody types those words into Google um but it’s really important for the golfer so there’s that outlet there it’s not it doesn’t work but then you look at Danny mod going back to Danny mod and it

Does work what what does Danny do that I don’t do what what does siguto do that I don’t do you know it’s just I don’t know if it’s the more I talk about it the less worthwhile it seems to become and maybe perhaps maybe it’s time maybe it’s

Time that ball there that you see close to the hole that was the one I miss hit that’s the one I hit first this is the one I ped golf huh golf so i’ absolutely pure 9 here too far with my putting now I’m trying to reduce my follow through it’s just

Wasted energy but I get more um better distance control and more energy into the ball by reducing my follow through and then he leaves it short classic explaining distance control then leave it short am I bothered nope good four though I think we’re still Level par yeah five 4 four

So we’ll have to have a go with this now obviously shouldn’t have bothered oh dear let’s have a little chip around here shall we let’s chat more so that’s where we’re at with the channel I am going back to the sponsorship thing with Danny and his Callaway you know I don’t go anywhere

With Wilson I i’ I’ve not got a sponsorship with Wilson although the new ZM wedges are class I’ve got no it’s not a sponsorship you know they give me clubs and they give me some clothing some balls and some some Hardware to try out which is great absolutely

Brilliant um that that’s that’s it though I I don’t I don’t know what I’m expecting look at that see o z dam wedges we I’m not expecting anything more than that but just it seems like other channels get much more opportunity much more opportunity to be

A part of bigger things which of course grows their Channel go in oh come on see Wilson see so I’m going to do it again ah so where am I going to go with the channel from here I think that do with that a little bit sick fed up a fighting

An algorithm a little bit hacked off of having to do so much research for each video downloading software like vid IQ to try and find out how the algorithm actually works looking for Trends on Google to find out what’s going to be popular then going to the golf course

And making the content that’s fun that is fun I know I don’t sound as though it’s fun but honestly it is fun I really appreciate you taken time to listen to this by the way cuz you could easily have turned off by now I don’t blame you

And of course as a mentioned earlier on editing the video when you create something of nothing there’s a job satisfaction there that you want to share to the golf world but how many people are going to go to see it how many people are actually going to see

That you don’t know you have no control over that whatsoever so therefore you have no control over what Revenue you’re going to generate from that video or all your videos so the future what is the future Eureka golf swing that’s the future that will always continue I’ll

Keep my un golf swing website going that’s Dreadful come to the shot man that’s better I’ll keep that going um my coaching at pe’s golf club’s always going there’s eight guys booked in for a coaching Camp here at the end of October uh with myself a two-day residential camp that will

Keep that will keep going I’ll show you how to do that shot um that was a dreadful attempt what am I what am I actually doing in here but basically I’m just fed up of sleepless nights because of YouTube but then you get news that changes everything absolutely everything

I’m going to hit a few balls here because let’s be honest who else is going to come out in conditions like this unless they have to make YouTube videos so everything changes a friend of mine who lives down south my age comes for a golf lesson comes up on the

On the plane gets the bus down to Peebles starts the golf lesson explains to me that he has unfortunately got Cancer and I’ve been a few members of my family who have struggled with that nasty nasty nasty disease and then all of a sudden it hits home that somebody my age that I know and have a lot of respect for is fighting that battle however thankfully

He’s fighting it very very well as’s a strong man and he’ll get through this he’s getting through it absolutely fine but it makes you realize I’m 48 years old it makes me realize it’s not I’m not an old man but it makes me realize that my life with my golf interests and

My YouTube channel is maybe a nice way to continue it’s maybe a nice a nice way to to go about the rest of your life let me hit this golf ball man wow getting carried away here quite here that’s so good so feelings like that that was a great strike and

Creating content like this that I’m going to go home and edit and make something out of is very rewarding that’s the Rox T I’m keeping that I don’t know where that came from and hearing this person had cancer really made me think you know every day

Is a blessing every day is a real blessing I’ve got a dog Wilson’s his name he’s a Labrador and I take him out for walks and you know he’s he’s such good fun and I could imagine I couldn’t imagine not having that and if it wasn’t

For my YouTube channel and all my other business interests then that world that I live in would not go around I wouldn’t be able to to Have the lifestyle that I have here’s two good two irons so let’s take these and the r XT so perhaps worrying about a YouTube algorithm or a Google algorithm or something along those lines it’s just an absolute waste of time waste of my time waste of everyone’s

Time so let’s let’s try and take the channel let’s let’s move forward right with a new perspective on it and I’m going to try and forget about the amount of subscribers I have I’m going to try and forget about the algorithm I’m just going to make content

More like this so it will’ll be if you want golf instruction absolutely I’m there for you there’s 12200 videos on this channel about golf instruction I nearly tripped up there if you’re struggling with your chipping it’s there if you’re struggling with putting it’s there if you want to hit the ball right

To left eure go swing.com is the place to go all that content’s there brilliant I’m going to try and make more content like this where I just play a few holes I just go a couple of golf courses I play golf and I’ll explain yes there’ll be instructional stuff in

There a lot of the videos might actually might fact a lot of the videos will still be instructional videos because that’s my thing I’m a golf coach I’m a businessman golf pro that’s that’s my bread and butter so of course it will be that but if there’s

The odd video that comes up that’s a little bit off parallel which is a little bit away from the algorithm I’d like to say I’m now walking through a puddle as I hold this camera so off algorithm off track so the YouTube algorithm says okay Steve you’ve created content about your

New Macbook computer that you edit your videos on we’re not going to pump that out nobody in your channel is interested in that none your subscribers are even bored about that and that’s not what they look for so we will not recommend that video to anyone hi very good thanks very much I’m

Going to do that cuz I think I’ll get more fun and more pleasure out of it and it might bring a new audience to it as well but if that’s the sort of content I want to make on that day that’s the content I’ll make on that day your golf

Instruction will still be there all your golf content will still be there but I’m just going to try and create content that I enjoy filming doing the research on as a opposed to continuously chasing that algorithm I’m a guy down south who’s fighting his own battle he’ll love to hear this every

Day is a win so last week I’m in Glasgow at the theater Royal to see Steven Bartlett who is one of the dragons on Dragons Dan and he talked about when you come to Earth your life expectancy in the UK is 75 years now that’s 29 or

27,000 days I believe and he brought a chart up on the screen and he classed as jelly beans how many Jelly Beans you have every day is a jelly bean 27,000 jelly beans for 75 years my Mas are probably wrong there I’m just trying to think but I remember looking at the

Screen I was looking at my age going 48 years old okay cool I’ve got less than 10,000 jelly beans I’ve got less than 10,000 days left on the planet and I tell you what when you look at that and go 10,000 days or 9,000 700 days or

Whatever it is I have left before I die tomorrow it’ll be one day left so right now I’m eating a jelly bean I’m giving you guys one of my jelly beans I’m I spend if I’ve made 1200 videos that is probably hold on get

Up okay this needs to be hit harder if I if I’ve done 12 1200 videos I don’t know how much time that is but let’s say it’s let’s say that’s 14 days worth of content from start to finish without stopping that’s 14 jelly means that’s 14 of my 27,000

Days I’ve given to YouTube now I want some return on that so I’m going to keep making better and better YouTube videos from that I never measured the yardage out here I’m just going to hit this harder that’s done well oh yeah when I said I wanted to

Return on that I don’t want to return on that at all that’s Absolut I’ve worded that wrong I’m just highlighting how precious is how little time we have you know and you get to your 99,900 days and you the last day I’d quite like one more

Day to spend with my dog or with my wife with my son or on the golf course I’d like to have one more video to edit you know so I don’t I don’t even know what I’m talking about now I’m going to hold that part finishing with the bogy there kind

Of sums this video up I never really put much effort into that um first part to be fair so there’s more content to come it’s going to be a slightly different format subscribe if you want well if you want to and um I’ll see you in my next video I might take a

Little break from it just for a little while um let the algorithm just freak out and and we’ll be back when we’re back but thanks very much for your time today thanks for listening thanks for um just just being there I guess just just just thanks thanks thank you