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Doug Smith on Tiger Woods: “Nike doesn’t own the red shirt” #golf #pgatour



Doug Smith breaks down why Tiger Woods will be able to take his personal brand beyond Nike and why Nike is now free to look for the next Tiger Woods.

Nike doesn’t own the red shirt Nike doesn’t own the black hat Nike doesn’t own the foot Joys that tiger wears so um the issue is is how iconic the two things were Nike wants to be where there’s Dynamic be it racial social um hurdles that are being jumped

And broken down and um just the the pr from it you know the brand wants to be associated with it and if if you look at golf right now there’s nothing Dynamic there’s nothing social there’s nothing controversial about the players uh especially from a a socioeconomic background perspective now you can talk

Live and all that of course but when you look at the Players there is no one that is breaking down racial barriers or or socioeconomic changes that are happening in the game of golf like there were back in the 90s with tiger sign the deal with Nike originally you can’t say that’s the

Same

3 Comments

  1. Thank god they are making everything in China. Where everyone is paid fair and child slaves arent making the clothes.

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