Big thanks to Golf Channel reporter Bailey Chamblee for swinging by our booth last week at the PGA Golf Shows. Watch as our co-founder, Alex Holderness, goes into detail on the new Fall ’24 collection, specific product highlights, and recent customer feedback.
BALANCE, ROUTINE — IT’S FANTASTIC FOR THAT. >> HE’S LEGEND. THIS IS THE TECHNOLOGY I HAVEN’T QUITE FIGURED OUT YET. BAILEY, WHAT ARE YOU TRYING TO FIGURE OUT? >> I’M WITH ONE OF THE CO-FOUNDERS OF THIS BRAND, AND IT’S BEEN GAINING STEAM A LOT
OVER THE LAST COUPLE OF YEARS. ALEX, WHAT’S THE NEW STORY LINE? WHAT STORY ARE YOU TELLING FOR 2024? >> SURE. WELL, WE’RE SHOWING OUR FALL LINE HERE IN ORLANDO, AND THE STORY IS VERSATILITY, SO TRANSITIONAL PIECES. WE DESIGN FOR GOLF. WE’RE A GOLF BRAND, BUT WE KNOW
THE GUYS ARE BUSY, SO WE’RE DESIGNING OUR SHIRTS AND LAYERING AND EVERYTHING WE MAKE TO TRANSITION AND WORK OFF THE GOLF COURSE JUST AS WELL AS IT WORKS ON THE COURSE. >> BEAUTIFUL PIECES BEHIND US. CAN YOU TAKE US THROUGH SOME OF
THESE LOOKS AND WHAT WE’RE FINDING? >> OUR PERFORMANCE PANT PAIRED WITH A NICE PERFORMANCE LIGHT-WEIGHT QUARTER ZIP, THEN A FLEECE JACKET VEST, WHICH WE ALSO HAVE IN JACKET FORM, THAT HAS A NICE HEATHER TEXTURE TO IT. IT’S TRANSITIONAL. YOU CAN PLAY GOLF IN IT, BUT IT
LOOKS JUST AS GOOD WHEREVER ELSE YOU’RE GOING THAT DAY. >> THIS HOODIE CAUGHT MY EYES. BEAUTIFUL COLOR, BUT I LOVE THE DETAILS, THE RIBBING ON THE SIDE. >> IT’S INCREDIBLE. WE LAUNCHED THE HOODIE THIS SEASON, AND IT’S GONE GANGBUSTERS. I’VE BEEN IN A FEW MEETINGS
TODAY, AND IT’S ONE OF THE MOST POPULAR PIECES IN THE LINE. HOODIES, THE TREND ISN’T LSLOWIG DOWN. GUYS WANT TO BE COMFORTABLE. THE DIAMOND TEXTURE GIVES IT VISUAL INTEREST. IT’S 100% COTTON, SO IT HAS THAT PLUSH, NICE FEEL, KEEPS YOU COME FEW V FI ALL DAY.
>> ARE YOU SEEING HOODIES FOR ALL AGE RANGES OR STILL A LITTLE YOUNGER? >> STILL A LITTLE YOUNGER, BUT I’VE BEEN SURPRISED. I’VE SEEN GUYS OLDER THAN YOU MIGHT GUESS ENJOYING THE LOOK. THERE’S NO DRAW STRINGS. IT’S A MORE REFINED LOOK, ALMOST LIKE A SWEATER-TYPE VIBE.
BUT YOU HAVE THE HOOD FOR COOL POINTS IF YOU WANT IT. >> ABSOLUTELY. THIS IS A LITTLE DIFFERENT LOOK THAN THESE OTHER TWO IECES. WHAT DO WE HAVE HERE? >> THIS IS A LITTLE BIT MORE OF A TECHNICAL LOOK PERFORM YOU
MIGHT WEAR THIS ON A WARMER DAY WHEN YOU NEED THE MOISTURE WICKING. OUR PERFORMANCE PANTS, A KNIT SHIRT, OUR VEST, LIGHT WEIGHT, STRETCH JI. IT’S GOT SOME WIND RESISTANCE BUT IS ALSO BREATHABLE. IT’S GREAT FOR GOLF BUT CAN GET YOU THROUGH AN OFFICE DAY OR
ANYTHING ELSE YOU MIGHT BE DOING. >> WHAT’S THE BIGGEST PIECE OF FEEDBACK YOU GET FROM YOUR CUSTOMERS WHEN THEY PURCHASE YOUR CLOTHES, WEAR THEM, SEE HOW THEY FUNCTION? WHAT DO THEY SAY? >> THANKFULLY FOR US IT’S QUALITY. WE INVEST A LOT IN THE FABRIC.
IT’S GOING TO BE A DURABLE PRODUCT. PEOPLE GET A LOT OF MILEAGE OUT OF THINGS. THAT’S WHAT WE’RE AIMING FOR. IT’S NICE TO HEAR THAT FEEDBACK. >> ALEX, THANKS SO MUCH. CHECK OUT HOLDERNESS. >> THANK YOU, BAILEY. >> I WANT TO TRY IT. >> KEEP IT RIGHT HERE ON GOLF
CHANNEL. WE’RE GETTING SET FOR LIVE FIRST-ROUND COVERAGE OF THE LPGA DRIVE ON CHAMPIONSHIP, THE SECOND EVENT OF
