Matt Adams is live at the PGA Show in Orlando, where thousands have gathered to preview and purchase the newest golf equipment from top companies like Mizuno, Cleveland, Callaway, and many more!
Welcome to the most listened to golf in the world the fairways of Life show on air online and around the world with the most candid interviews Unforgettable stories taking you beyond the ropes here’s your host New York Times bestselling author and golf channels Mass Adams it has been over 70 the years the
PGA show has developed and evolved into what it is today it is the world’s largest golf exhibition now this show is for industry professionals and what we’re showing you right now are the packed Alleyways of this Orange County Convention Center some million square feet devoted to everything that you
Could possibly ever want to see in and around the game as to the game of golf I think it’s important that people realize the significance as we welcome you inside of the Orange County Convention Center pleasure to have your company as ever thank you to our team for all the
Work that they’ve put in uh setting it up here inside of the convention center believe me logistically and technically it is not easy to do but they have pulled it off and as you can see the people are starting to wind around it is early still at this PGA show but we are
On our way the fairways of Life show coming to you for the next hour we have a ton of guests coming up we’re going to kick it off in just a couple of minutes with mauno checking out their new Wares for 2024 and then you know what I’ll
Give you an idea of who’s coming in uh tourism Ireland is going to stop by today Allison metf Jeff brunsky from Cleveland and trixon Dave Neville from caway amongst those that we’re going to have a chance to speak to and with in the hour that lies before us and then
Tomorrow once again we will be broadcasting live from here inside of the Orange County Convention Center and I’ve been teasing you guys and promising you guys for the last few days that we have something special coming up and we do a special announcement about the show that we’re very much looking forward to
Sharing with all of you now to the game of golf and where it stands right now in the United States consider the fact that 41 million Americans are playing golf now we’ll grant you that the definition of what golf is is evolving it is changing when you look at Junior golfers
This is one of the areas that really excites me for junior golfers in the last three years the number of Junior golfers in the game have gone up by almost 1 million kids the number is 900,000 in change and 30% of those numbers now are female so the game of
Golf continues to evolve continues to grow and if you can reach the young kids that’s when you really start to know that you are making a mark in terms of the overall measurement of the game it’s some 100 million Americans in some way shape or form are digesting the game of
Golf that could be watching it on television there’s a lot of different ways because what that comes down to is that back in the day and we did this to ourselves don’t get me wrong but the game of golf used to be measured by participation which OnCourse participation is still somewhere in the
Upper 20 Millions the difference when you heard me give you that number between encourse traditional golf and on top of that that’s uh entertainment any place you hold a club in hand and hit a ball is now properly being measured but what’s more is that the game is being measured against the
Same parameters that other sports are being measured so for an example we used to hear that NASCAR had 75 million fans surely 75 million people weren’t out driving a modified stock car right even the even though that’s not exactly what they are nowadays however the game of
Golf the number is now just over 100 million Americans almost one in3 million Americans is somehow consuming the game of golf it could be what I was just describing to you 40 some odd million that have a club in hand at some way shape or form it could be people that
Watch it on television maybe you went out and bought a golf shirt for a loved one in your family however you touch the game of golf it is now being properly measured so that the force of the game of golf can be known what’s more there are over 16,000 golf courses spread out
Throughout the United States the vast majority of these are small family businesses there are actually more golf courses in the USA than there are Starbucks or McDonald’s consider that for a second and the golf industry employs millions and millions of people that’s how excited we are about what’s
Happening here at the PGA show and as I promis to you we’ve got guests coming up and that includes zuno and I just want to before we jump into it why not check in with with dom who was here he was one of those people that our angel of of
Equipment and Technology putting all this together how you holding up I’m great I love this stuff although this is a this is a pretty weak setup here I just like attach this this is supposed to go underneath my shirt but this is the best I could do I’m super pumped I
The setup I mean you can see the aisleways behind you how crowded it is and it it just going to grow as as the day rolls on there’s just going to be more and more people here by the minutes really it’s going to continue to grow
And we’re delighted to tell you that we have uh first up Chris Vel from Muno is going to be joining us in just a second I know you did a great job in putting together a list of some really cool people not just today tomorrow too coming through and showing us all the
New product that will be uh prominent in 2024 absolutely I mean you you name the manufacturer and they’re going to be coming coming by with their latest and their greatest we’re going to break down all the technology you can see Andrew is showing some pictures there of some of
The Muno stuff that we’re going be talking about in literally just a minute if there’s a new driver coming out if there’s something coming from Cleveland from ping you name it Callaway they’re all coming on all that stuff that you’re seeing beautiful pictures of we are
Going to talk about in depth in the next two days and you’re going to you’re going to find out everything you need to know to get the equipment that you need cannot this the place to be it is definitely the place to be in terms of the place to be and catching our
Coverage here and our PGA show coverage and Golf Channel let me give you a glimpse of what that is uh today on Golf Channel you can catch the coverage from noon time until 2 p.m these times are all Eastern on Wednesday we’ll be on the air
From 11:00 am. until 3 p.m. oh you know what that’s today I’m I’m I’m reading this thing realizing I went I just went back in time uh today we’re on from 11:00 am until 3 pm eastern time now again this is Golf Channel it’ll be on as part of golf today Thursday our
Broadcast window on Golf Channel will be from 10: to 12 they’ll be they’ll be tossing down it’s Damon hack and Rex hoger and they’ll be tossing down to us Thursday from 10:00 a.m. until noon and then Friday from 10:00 a. until noon will be all of the air times as for the
Fairways of Life show today you can see we’re going to be on until 10: a.m and then Thursday from 12:30 p.m. until 1:30 p.m. is our broadcast window I will be don’t don’t get me wrong I will be bringing up the speed in terms of how when and where you can get your
Coverage of the golf that will be taking place around the world that lies in store as well so while all of this was going on Chris Vel is joining me he’s the golf product and marketing manager for Muno I was bragging about Muno just a moment ago how you doing man I’m doing
Awesome Matt great to see you nice to see you so I see you brought some various wees where would you like to start you know we’re mauno where do you want us to start you know the answer to that I know the answer I want to start
With the with this we have the brand new muscle back this the Muno Pro 241 it is gorgeous can you guys see that okay in the camera Dom it is so pretty nice little skinny flange don’t let me brag on it you tell us about you know this is the one of
Those things this is what Muno is known for it’s that small very compact players blade thin Topline thin sole but we did some extra interesting things on the waiting a little bit more mass up high again to be able to control that ball flight a little bit more to have it not
Spin too much on the mus musle back very nice and I like the way that with the weighting that you did on the sole you kind of triangled it here just a little bit so you’re getting plenty of mass behind the ball and it’s going to help
You get that ball Airborne too that’s exactly right if you look at it compared to the previous generation there is more mass concentrated directly behind impact you know what that means in terms of feel it’s going to feel phenomenal I love the way you beveled this Top Line
Too this is just gorgeous and that’s one of the things when we’re talking about weighting it and moving the weight a little bit higher in the blade there’s the you know the temptation to make the Top Line thicker but you can’t do that on a muscle back so that bevel is really
Aggressive there to give you that waiting to get the perimeter uh the center gravity where you need it but the look still looks razor thin what metal we use in this one it’s a 1025 pure select mild carbon steel wow beautiful that’s almost like surgical grade with
Stuff that work in here I could talk about this one all day but I know you’ve got some other cool models to we do so let’s work our way up the Muno Pro Line because so from the 22 241 we have the 243 and the 245 243 this is a cavity
Back design but there’s a little bit extra sauce built into this oh yeah I can see some of it go ahead so it still has that look it has that thin Top Line little bit wider sole this is forged from a chromal material in the longer
Irons and that same 1025 in the scoring irons so it looks the part of a of a traditional cavity back but man there’s a little bit extra heat behind it so you’re going to get some distance from it you know I uh Andrew is showing some Factory forging right now with the video
That you guys are watching but as we come back to the set here here where Chris was talking about this flange the sole of this club he said it’s a little bit wider but what they did because this is still geared towards a golfer that wants to play their very very best they
Beveled the backside of it so it takes off a little bit of the appearance there they blunted the Leading Edge of this iron just a bit it is absolutely gorgeous that’s the man who knows his equipment you’re exactly right on that the next step up from there is
The 245 again it’s got that muscle look from behind but this one really has some heat so again forged face and neck of that same chromal material little bit larger but we hit it so well we beveled across that trailing Edge we beveled and blunted that Leading Edge we beveled the
Top line so it looks thin but this has serious game game improvement Firepower but a look of a muscle back at a dress is so cool to look at this all right all right like I said I could be looking this all day I’ve always felt that
Mauno it’s Art and Science right but I’ve always felt that from the artistic side the clubs that you guys make are the prettiest clubs in the industry and we take a lot of pride in that and that Muno Pro Line in particular it’s all about the Aesthetics making sure it
Looks right at a dress but then hiding a little technology in there so yes there is Firepower but you don’t even realize it when you’re looking down at a dress look at that it’s so gorgeous all right what is this beauty oh so this is a new introduction for this year t24 wedge
Everything I said about the muscle back lives in this club as well so the t24 wedge we got four different finishes the blue ion is the newest and again it’s just a striking finish see yeah right so this blue I hold it here it’s blue against Blue Blue on exactly so this
Look at a dress it’s so unique because that blue ion is just a different look but again this features that same 1025 U material it’s forged it’s got a ton of feel so everything I said about the muscle back lives in this wedge as well
You may have just said it but I I’m Swept Away by the beauty they say look at this yeah and we we always want to make sure you’re framing the ball really nicely you don’t hear that too much anymore about framing the old school exactly so we do blast that scoring line
So you see the blue on the on kind of on the outskirts on the toe and the heel but that Center gives you a really nice framed up look to it great now that what you’re saying Chris you may have already gone down this road forgive me because
I’ve been swept away by the uh bounce options Loft options tons of different ones I’m going to say I don’t know what the exact number is it’s almost it’s in the 20s in terms of Loft and bounce options five different grinds across the entire family again with a wedge there’s
So much personality that goes into what you need in terms of a loft and bounce we got all those options cover I like that I like the way you said personality our assistant Donna is handing this product from off the frame here so we’re talking about the driver now I think
When we talk about the Muno drivers that you guys do not get the credit that you deserve for the technology you’ve built into I’m sure you it’s going to be cool we talk about this new one we haven’t yet but I’m talking about what you have done from an evolutionary standpoint to
Lead up to this one has been Rock Solid evolutionary is the perfect way to talk about it because it has been a growing category for Muno last year we launched the stz and the STX 230 really nice success from that good sales good performance Keith Mitchell led the tour
In total driving using an stz just a couple weeks ago Grayson Murray won the Sony Open using the STX we’re expanding that line now to use to the St Max the St Max is a little bit larger footprint a little bit more forgiving that lower profile look with even more mass pulled
Back so that Moi is higher launch is high but still maintains not crazy high spin rates so really nice performance so now we’ve got all sorts of levels of performance within our Driver Line beautiful let’s let’s take through some of these different levels let’s first of
All talk about this top because I can see the carbon yeah so when you’re talking an St Max the goal is to pull as much weight low and deep as possible to do that you take some mask out of that upper area with a composite crown that
Composite Crown allows us to move it from high to low in the head so again all those things to make sure that center of gravity is placed exactly where you want it all right you talked a little bit about the face how is it in
Terms ofi with this club and how does it perform off center bulge and roll and low heel so we talk a ton about what we call Core area core area is a combination of the moan of inertia as well as the face technology so we have
An ultra high Moi tow heel and up and down and our face material is called a Tha lfs lighter faster stronger lighter allows us to again move weight where we need it faster and stronger means we can go thinner and thinner with that so the core area is industry-leading high
Modest face on the market on the toe and the heel o very cool okay so let’s talk about the business end of this club when we talk about the soul where you can always see technology if you pick up a driver and you look at the sole of the
Driver you start to get a sense of what the design philosophy was how would you describe it with this club exactly right the soul tells you everything you need to know look where the mass is on the so everything is pulled from this front part to the back part huge location of
Mass deep that means that Center gravity is going to be ultra deep thei is going to be high we did that by Saving weight with a composite across the sole and we have our cortech chamber across the sole that actually helps us pull even more mass back and allow that face to rebound
Even more and talk to us about and we can see it right here talk to us about the customization of this fitting options are key with mauno so it features our quick switch adapter we have three different Loft heads all of them with a quick switch that are
Available plus or minus two degrees you can adjust the lie angle all those things designed you know the technology is only as good as the fitting so if you don’t fit it for you then the technology doesn’t even matter perfect I’m going to put this driver right over here and all
Of this stuff that I put over here I’m going to keep let’s take a look at this driver next thank you Donna whoa very pretty here what what is going on here so this is the stz I talked about before but a limited edition colorway so we’re
Excited to announce that the PGA show this week a limited colorway we’re going to do with this one just a different pop uh because that driver lives in the line for another year we wanted to refresh it a little bit give it something unique in
Terms of the look so this is the white white version of it wow it is absolutely gorgeous and the technology inherent that we were talking about all this this one is 10.5 degrees it goes back to what Chris was talking about that it’s always important that you get fit always
Important but it’s particularly important with Muno because nobody dials it in quite like Muno does with their beautiful product which I will hand you these to hold up so as we say goodbye we get a chance to show the world the beauty of are you excited about the show
It’s going to be a great show yesterday the demo day was phenomenal and already the traffic and the buzz around here it’s been it’s been great there is a lot of that good to see you so much for joining it is always my pleasure indeed
So I promise you that I would give you some air times in terms of what’s going on uh in the world of professional golf this week of course is the Farmers insurance coverage of the Farmers Insurance will kick off ready for it Wednesday at 3 p.m. 7 Andor gol Channel and then
On CBS from 5 to 8 I know Saturday from two to four that’s the voice of that’s the voice of Dom and Chris going off the air as our next guest is just settling hey B and Allison Meda from tourism Ireland is starting to get settled in as as Andrew continues to
Show us all of the times uh that what you’re looking at right now is PGA Tour live which is on ESPN plus Wednesday from 11:45 a same time is on Thursday five minutes later and then Friday from 12: noon until 800m again on ESPN plus there will be multiple different channels that
You can pick up there as well PGA Tour radio can be heard on the PGA tour app it can be heard on PGA tour.com or if you subscribe to national satellite service SiriusXM coverage starting at 1 p.m. same on Thursday at 1M Friday and Saturday from 3 pm into 800m Allison
Metcafe is joining me right now Executive Vice President for tourism Ireland good to see you how you doing Matt great to be here I missed you the other day at the Irish golf day they said you had a big event in New York I had to be in New York the first time
Ever I’m sure have been on the winning team not really and later I know you would have been later on today we’re actually sitting on a panel uh that’s for the media and and invited guests talking about the virtues of Ireland which I wanted to start with with you
Allison because Ireland continues to be a leading destination that people going to now you’re watching a golf show I get that and I understand that you want to play the greatest Links golf courses in the world but Ireland is a destination for everybody with all of that you offer
On the plate absolutely and I think when people are looking for Des they want great scenery they want think great things to do see um and and they also want to go to a destination easy to get to so I think we know um we are absolutely blessed the fact we’ve seen
Terrific growth in our our our tourism from the United States not just for golf but for for history Heritage culture and of course it’s the people and and I always say the same thing you’ve heard me say this before that I believe that in the music you can see the land and
When you see the land you can hear the music because it is such Majesty it is it is so ancient yet it is so very very inviting that’s what Alison was just touching on the fact that the culture of the Irish directly tie into the land and
The island it is absolutely perfect but you have just alluded to something that I wanted to follow up on how easy it is to get to Ireland honestly folks it’s easier to get to Ireland than it is to get to the west coast of the United States if you’re if you’re watching us
In the Eastern Time Zone and you guys continue to expand accessibility to Ireland absolutely this year you can get to honor from 18 gateways across the United States um new gateways Denver to Dublin a lot of from flies from Minneapolis to Dublin and I’m delighted to say that we’ve also
Got um great new access into Shannon so for the golfers getting getting to Shannon is really important you can arrive in Shannon and be on the golf course at noon so New York B and Chicago we’ve got Shannon flights back so 18 flights 18 gateways really easy to get
There and as you said on the East Coast it’s only five or six hours West Coast of you know you say five or six hours I’ve gotten on the plane I’m sure you have too plenty of times out of J AFK or maybe even more so Logan you’re four and
A half hours you’re on the ground at Shannon oh absolutely you’re on the first te at 9:00 a.m. you can be because you come can’t always get into your hotel room so you go in you have a a good Irish breakfast and then you’re out
On the golf course the time you come off your room’s ready and you know as we’re talking to this crowd right now the prospect of saying to one spouse whether he or she plays golf or not to be able to say from a culinary standpoint from a culture standpoint from the culture
Includes history and more but also from the spa and destination everybody now is building these premium Spas so that you can coers your spouse to come with you so you can play some of the greatest golf of your life maybe they want to go horseback riding in the surf or maybe
They just want to kick back and have the hot stones on the back there’s so much to do there is so so much to do and I think that’s the whole thing about um you know golf trip to Island it’s not just about the great 18 holes of golf
And we’ve got you know home to onethird of the world’s links courses it’s about the the great accommodation it’s about the great unique brand of hospitality and it’s about all the other things you can do and see to your point you want to take a food tour you want to learn to
Play musical instruments you want to go hiking you want to see some of our great castles and the investment in the accommodation product has been significant and to your point Matt the um the investment in health and wellness and Spa facilities is for everybody so um there’s something for everybody and
That wasn’t there 10 years ago so and that’s one thing that we really pride ourselves I think in Ireland that in the ongoing investment in constantly improving the visitor experience whether it’s on the golf course or off the golf course there’s no doubt about that as to
On the golf course you’re talking about the merits of golf in Ireland we’ve got the Ridder Cup coming to De Manor then after after USA the next Rider cups coming to a Manor we’ve got the open coming back to Royal Port Rush we’ve got the Irish open at Royal County down I
Mean you look up the sky and say what work we ask for the list goes on I mean just the the the golfing world is I mean the eyes are going to be on irland over the next few years and not only do we have the opportunity to host these major
Tournaments but we’ve also got great golfers out on tour that continue to win to see Rory winning at the weekend um Sheamus power doing well Shane Larry and to see Harrington P Harrington going to the um the the world golf of hall of fame um they continue to be great
Ambassadors for us and are very proud in in in talking about not only the golf but why are such a great destination and I think it is that warmth of welcome that we really do sort of fight ourselves on um I always say we don’t dis likee Americans we love Americans
Coming to visit whether they play golf or whether they’re just coming to sight SE oh we love that too we love the fact that Ireland is so very very welcome and as Alison was talking about it can be anything you can go up to Dublin and do
The tours there and almost any Pub throughout Ireland if you catch it at the right time there’s probably going to be a session going on that you can stop in and hear some traditional music as well and have that same level of frivolity that you’re watching the the
Actual Irish word for is crack and it is good crack I can assure you from coast to coast in Ireland it is such a special place Alison is awesome to see you are you guys having a good show are having a great show we’ve got 35 partners with us
So um I’d encourage people to come and visit us on the stand uh we’ve got the full island of Island covered uh we look forward to uh welcom as many golfers and guests at the PGA show but also in 2024 when you talk about Pride for ambassadorship I’m very proud of the
Fact that I’m an ambassador for tourism Ireland because I believe that there’s a slice of Heaven on Earth it is in IR great to see thank you for everything you do Matt thank you it is indeed a pleasure all right so Xander Schley is back in San Diego for the farmers and
For Xander as we say goodbye to Allison heading off on her way for the farmers which again covers coming up 3 o00 from him it is a home game we start off withof asking him how do you like sleeping in your own bed this week yeah I’m always excited to be back
Back in San Diego uh it’s a nice feeling for me just just like it is every year whether I’m golfing or not uh it always will feel like home yeah it’s sort of what drives me in my offseason um what makes makes me get out of bed every day
Uh it’s just trying to get to the top and uh there’s there’s a big a big leap I need to make uh Scotty keeps running away and making it really difficult so we’ll just keep chasing after him I think so I mean I think any property where you’re forced to hit Fairways
Where you’re forced to hit you know shots side shape away from hazards um where there’s a lot of sort of penalty uh in play I I feel like it’s the the only way to truly test if your game’s Ready or Not uh for you know for some
Big events later in the year I think so the rough is is tricky around the greens um chipping on to poana uh Riviera’s poana as well but you sort of chip off this kakuya which is a little bit more predictable based on how your ball’s sitting out here your ball
Can sit you know on dirt it can sit an inch off the ground half an inch two three inches off the ground four inches off the ground depending on sort of where it is in the rough and U guys who are really good rough chippers usually
Play pretty well uh this week so for me I feel like it was a short week of practice and last week was all like perfect lies and it was a bit of a wakeup call just playing nine holes just right now trying to figure out how to chip chip out of this rough
Again all right looking forward to see how he does with that and more three o’clock pm this afternoon coverage coming up on Golf Channel uh Andrew was yelling at me because me and Dom have continued to talk away and our microphones are open here live and we’re
Having a ball Jeff brunsky is joining the VP of research and development for Cleveland and this former basketball player is devoting his life to golf clubs now you have brought an array I just happened to see this when you came over Jeff I have to tell you because V
And I are going to be on Golf Channel a little bit later on this is a gorgeous looking putter agreed that’s our HB soft 2 um beautiful looks very good value you wouldn’t believe the price point on that well don’t tease us that’s about I don’t
Even I think it’s 149 nice so it looks like about a300 $400 putter has all the same technology um um really an incredible value it is beautiful and I love the cross Milling on the face here to make it a little softer coming off that’s right that’ll control the feel
But there’s also some tech in there where we’re actually dialing in the ball speed there’s a very Precision pattern there that’s tuned to the club head so that if you miss it heel and toe you’re G to get consistent ball speed all right so where would you want to start with
All of this let’s go through wedges down to the driver okay because Cleveland Golf we’ve got a number of different wedge lines I think the key thing usually we start with is you should not not every player should play the same type of wedge so we’ve got many
Different wedges yeah well let’s start with a wedge that has a deep cavity back which this thing’s already talking about forgiveness this is the cbx4 and uh it’s probably the wedge that the the bulk of the market should be playing so if you’re a eight handicap if
You’re an 18 handicap I think take a look at this wider Soul more forgiving shape it’s lighter weight so that it actually Tunes in with your irons more effectively doesn’t have have that jump in and feel so really everything from top to bottom is designed to uh to work
For that mid-and W I love this FL in this too yeah I love the way you beveled it slightly right here to blunted that Leading Edge you even a little bevel here there’s a lot of artistry in this and grinds can be confusing you know you
Look at the sole of a wedge and you’re like is that right for me or should I be playing this grind or that grind this club makes it easier we’ we’ve designed it to work for the majority of mid- handicap players take that part out of
It if you want to get fit for a grind play the RTX perfect let’s talk about the RTX then and here is a very specific grind which I I love to see this on a wedge because once I see this Jeff I’m seeing versatility here in terms of what
You want to do that’s exactly right so this wedge has more versatility a little less forgiveness than the cbx but the player who’s using this is a shot maker they’re opening the club face up so that’s our tour wedge if you’re a better player the RTX 6 and now new as the RTX
Full Phase 2 so the grooves go all the way across the phase whoa look at that yeah there’s a lot of spin technology in there it’s the it’s the tour Groove but now anywhere on the face so you open that up you catch it high toe you’re
Going to make sure that you’re getting clean consistent cont you know what’s interesting too Jeff because it’s not just the breadth and width of these grooves but it’s what’s between the grooves as well there’s there’s a lot to this story yeah there’s plenty of tech in there as far as generating spin the
Thing we’ve been focusing on recently is spin under wet conditions that’s usually where you’re catching Flyers you’re catching inconsistent distances so our Hydro zip technology is really designed to and you you guys dial in your balance point too absolutely the zip core technology that’s something that’s
Inside the wedge so you can’t see it but there’s weight shifted around there’s a low density material inside the region hle so absolutely incredible go you want to go whoa I can’t go before I don’t forget about I didn’t see it over there that’s the smart soul look at the sole
On this one you have trouble getting out of the bunker have those little tough shots maybe out of the Bermuda Gra down here this week for these guys playing some golf wow yeah the smart soul is the easiest wedge I think in golf it’s a cheat code the soulle is so wide you
Just address the ball you don’t need to think about opening the club phas just swing away and this is a lob wedge now so if you’re a a mid High handicap player who’s afraid to play a lob wedge there is now a product for your game hit
Those soft shots around the green is this new that’s new wow that is really really cool all right let’s talk about the irons oh I can see it already thing is built when you got this much of the mass of the weight below the equator of
The golf ball guess what it’s going to be easier to hit but talk to us about the virtues of this so we mentioned that zip core technology about shifting weight internally and getting the sweet spot right where you want it this is the zip core XL iron so we use that wedge
Technology we built an iron where we’ve put the sweet spot where game improvement mid- handicap players are hitting the ball very very cool indeed all right now when we’re talking about players that need maximum help from technology I’m going to start here with the soul on this one because obviously
This is built to help them out absolutely you see some tech here and some features that make it easier to get this club through the rough tour players are hitting more Fairways than mid to high handicap players for sure the majority of shots are hit out of the
Rough for a lot of players out there so we try to make it easier to get through the through the rough and get the club face on the ball it is absolutely gorgeous hey XL is the name of this model OKAY from there let’s talk about the technology
That you put into the woods would you mind if we start here yeah absolutely that’s a that’s the hybrid and really the hybrid there’s a Highwood and a fairway this whole system I would start by saying that it’s confusing for golfers to figure out what’s the Le
What’s the lowest iron should be in my bag should I play hybrids should I play Fairway Woods I don’t hit a fairway wood so good but I want distance we’re trying to simplify that for average players we’ve got tools to help you figure that out on our website and these tools are
Built to be forgiving and help players hit it straight beautiful like I’m just want to stay with the Fairway Metals for a second here because they’re gorgeous I love that again there’s so much subtlety and artwork and what Jeff has put together here the way you have the drop
Down at the top of the at the crown area the face itself looks like it’s framed for performance and then you can see a little bit of rails on the sole of the club to keep going with that lineage of of Cleveland solid looks different than most Fairway woods and hybrids and
Highwoods out there for a reason I think we’re really trying to think about this is for a mid- handicap this is not something you’re going to see a tour player putting into play it’s bigger it’s more forgiving it’s one of the biggest spaces on a fairway would out
There and that’s what the rest of us need it is very very smart with that approach okay so I’m holding into my hand now the new driver and and this is something I’m looking forward to talking to you about too a little bit later on on Golf Channel because I know this is
Packed with technology so let’s give our audience here on the fairways life show their view of why this is so special yeah so it’s a launcher XL2 driver it’s in the name that you’re trying to get the ball up in the air and it’s trying to be XL large forgiving clearly that’s
The theme of the line here and this is no different but internally with this main frame XL pH this rebound frame these are technologies that consumer probably doesn’t think too much about but it’s all the AI technology all of that algorithms to figure out where do
You as a mid- handicap player hit it how do we make that part of the face hotter right how do we make the whole club head more forgiving very very cool how excited are you about everything sorry how excited are you very excited I mean this is I think clearly the best line
We’ve made in uh ever and as far as just clear Focus for just a consistent message like the game doesn’t need to be as difficult find easier products find forgiving products that’s what we’re doing and that’s exactly what fle is is trying to do for all of you good to see
You thank you so much for taking the time to show us the new Wares for 2024 all right when we come back we’ll have more for you from this 2024 PGA show at the Orange County Convention Center it is presented by the PGA TOUR Superstore where you can find Cleveland product
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Welcome back to the PGA show absolute Delight to have your company the iway I can tell you are absolutely packed right now we’re super excited to be able to share this experience with you now if you remember last year at the farmers Max hom had a chance to do the walking talk
It was on CBS for the first time on the PGA tour in this piece he reflects on what that experience was like and what’s next I think it went really well with with all the guys who went and did it um I can tend that when we were kind of
First talking about doing it I it wasn’t necessarily that this was the end all be all but I think the leap we as players need to make and as a tour was to start to realize that we’re entertainers we’re not necessarily just great golfers um so
We need to entertain people and I think maybe getting out of your comfort zone here and there and doing something to give back to the viewership so so that it gives them one a reason to watch and two to keep watching I think that the
Walk and talk at least was uh kind of something risky and different that I think turned out quite good uh I’m sure there’s other variations that we could do but uh just in general I think that’s kind of the direction at least I’ll just speak for myself I’d like to see golf go
Do it’s not too crazy it’s not too uh unbelievable to have people do something like that so uh I thought that it was nice I mean it was nice ni to do it and then win and look at people who said it might be distracting and at least have
That to say is there a next better walk and talk yeah I mean I have my ideas uh I don’t know um how if they would if they would do it but I have my ideas but I just think that the main point is like Adam Silver and Rob Manfred this
Year did two things in their sports that I thought were insane in season basketball tournament thought that was terrible idea courts looked weird and the pitch clock was crazy I thought that was never going to work and wasn’t going to make enough of a difference they seemed really extreme and those are my
Two favorite sports and I absolutely loved what they did in baseball it was from the day one you were getting a strike called on you if you weren’t in the box ready to hit and I was watching baseball games in 90 minutes sometimes and it was like fascinating how yeah it
Was a jump and it it was a stretch but it worked and then the inseason tournament I would turn on a game and see these crazy cours and immediately know this is an important basketball game uh so as as crazy as those things sounded i i i as a fan of those Sports
Was like really pleased with what I saw so I think whether whether it’s my you know thought in my head of what we could do after this Walkin talk uh I would imagine something different as I’m not the smartest uh I just think trying stuff to
Entertain is is really what the point of this all is um just kind of evolving and being creative and things of that nature it’ll be interesting to see how it plays out for Max HMA he’s certainly a player that easily connects with many so too is the case with Callaway golf Dave Neville
Is joining me he the senior director of brand and product uh management Dave good to see you first of all thank you for taking the time I’m I’m holding a couple of Putters in my hand and classic shape it I could already see dude they’re packed with the technology the
Face technology look at this can you see that window the face we get that on camera can you guys see that talk to us about that technology there you don’t mind this is the all new ai ai one Putters from from Odyssey and really the
The big theme Here is around using an AI face for the very first time uh in the putters and it’s all about speed control and distance control I don’t know if you can see that on on camera but you see the Ripples and bumps in in this face
Really helps you not just if you hit it in the in the center but offc Center hits and in really getting that distance control to be the same throughout uh the face and you have that unique window uh in there so so classic shapes with a ton
Of new technology on it yeah very very cool so you said classic shapes there’s a variety of different models variety of different models so we have really two themes so the the ai1 uh it’s going to have the white hot uh insert and then we have the one that you were holding which
Was the ai1 mil which has a titanium um insert so it’s going to have a little bit of a firmer uh insert in it a lot of different models and shapes there and then we’ve got some of the most popular and classic shapes you know already in
Play on tour with with players like Sam Burns it looks awesome I’m going to trade you with that and hand you these irons because you brought a couple of irons to show us as well yeah so the allnew AI smoke irons and this is a departure from us all new shaping um but
It does come down to the the new smart face we’re using Ai and these irons as well you really kind of have two different types of golfers the player who can activate that face someone who’s you know hitting the 130 140 yards they’re going to be great for this
Hollow body kind of game improvement model and then that player that needs more launch and spin we’re going to have a high high launch model it’s going to be easy to get the ball up in the air it’s going to be longer for a lot of
Those type of players and then a third we’ll have a lightweight model also the video that was just playing David showed us a profile of the face with circles that would suggest to me that there are hot spots yeah yeah really sweet spots all throughout the face and really
That’s kind of the theme you’ll see across the entire AI smoke family we’re saying sweeter from every spot which means it’s not just about the on center hits those of course they’re going to be extremely long but in these off center hits uh as well you’re going to have
Tight dispersion you’re going to be tight down range and Tighter into the greens with these irons I I like the width of the flange on this iron I like the size of the head and it’s clear that you have a lot of Technology built in I
Can even see the carbon in the back yeah so we have the the tungsten under under the hood as well the AI face also but it is a new shape for us a little bit longer blade length little bit thinner Top Line the so’s a little bit narrow so
Different than the typical Callaway shape really modern and really on Trend oh that’s awesome absolutely awesome okay I know everybody sitting home right now is super excited about where we are about to go because you can see it here before us th this is the AI smoke that
You guys have been hearing so much about if you don’t mind I’d love to start here though because I like I think so many people if you’re not already doing it so many people would benefit from using hybrids instead of their long irons yeah so with the Paradigm hybrids very
Popular for us it was the bestselling hboard of 23 so we’ve made improvements here first of all it has the AI face that goes across uh all players little bit bigger uh sole here little a little bit bigger overall we’ve got adjustability across the board all the
Way up to a six hybrid there’s three models you’re holding the the standard model we have an HL model as well so that kind of higher launch model I’ve got that one uh here a little bit bigger easier to launch and then we’ve got a Max fast which is going to be fixed
Hazzle super lightweight and super easy to get up in the air we’re going all the way up to the eight hybrid on this so you got you know up to 30 degrees of Loft you got adjustability to to really work with the iron sets perfect so if
You like a nice wide flange you like it to be as easy as possible to get the ball Airborne to perform then you’ve got some choices with all these all new clubs when we go into the Fairway Metals I know we’re going to talk be talking about a family of technology that goes
Throughout these woods but what do you want to highlight with these yeah so with the Fairway Woods we’ve got the smart face it’s a little bit different on Fairways than it is on on drivers really a focus here low on the face on really getting that ball speed because a
Lot of players do tend to miss the ball low on the face we’ve got the the carbon chassis wrapping all the way around here my gosh look at this how beautiful this is yeah and and show the S as well if you don’t mind and you can we’ve saved
24 grams using this this carbon chassis versus last year so what do you do with that we have 12 grams up front in the dungon speed cartridge 12 grams in the back to help you with launch uh Andi beautiful now when we get get to the
Driver the big dog the big dog yes I can already see that this one is the max and I’m grabbing it for a reason sorry as I hit you with the club is as it comes out this one is made for performance and I can already tell that this one’s also
Made for people that want maximum distance and maximum forgiveness maximum Moi yeah so we’re saying sweeter from every spot and that’s really all about this Ai smartface and AI become kind of cliche um out there and people ask what does the smart face really do well we’re using thousands and thousands of virtual
Prototypes we’ve brought in swings from from Fitters from tour pros from consumers all going into our our AI design of this face and really when you hit it off center we have what we call Micro deflection so really going against gear effect typically you hit it out on
The toe you’ve got that that low spin it kind of falls out of the sky or you hit in the heel you have those big Cutters this is actually going against that it’s like taking buls and roll but an entirely new level because it is changing the launch spin on offc Center
Hits very cool now when you look at this club Callaway does a particularly good job with this we talked about it with the Fairway medals look at that crown that you’re looking down at look at the shape of the club you’re looking down at and then look at the way that it gets
Married this is my favorite part of the club because it it looks almost to be like a camouflage it it’s all unique we’re calling it the AI smoke but it’s a 360 carbon chassis every driver is unique so not just each of the models but every single one that you see in the
Store and the fitting it’s like a snowflake you’re going to see the carbon come out and it’s going to be unique to to each model so just absolutely beautiful very very cool and great for performance as well I mean Calloway is already doing so well but I it I suspect
That you guys are very very excited about 2024 we have an incredible lineup and we couldn’t be more excited it’s early but what’s the reaction been like so far the reaction’s been great we already have these out on play on on tour with players like Xander shafley
Sam Burns and and and others it’s awesome David good to see you thanks thanks mat thank you so much hang with me for just one second because I get the chance to say thank you to all of you for morning us today here live from the PGA show at the Orange County Convention
Center we will be back with you again tomorrow doing the same thing we’re going to be out a little bit later tomorrow Andrew let’s pull up that graphic again so we can show them when the fairways of Life show will be on for tomorrow and then also I’ll let you know
When I’m going to be on on the Golf Channel Side Thursday from 12:30 p.m. to 1:30 p.m. is when we will be live from right here from where we’re broadcasting from today as to the golf channel coverage of the PGA show today you can see we’re going to be on from 11:00 a.m.
Eastern time all the way up until 300 p.m. Thursday from 10: to 12 and Friday from 10 to 12 you can catch me with my reports here from inside of this convention center trying to show you everything that surrounds this game the shot you’re looking at right now is live
It is getting very very crowded here very very quickly no doubt many are trying to find their way to Callaway thank you for finding your way to the fairways of Life show folks we will be back with you again tomorrow as noted until then goodbye for now
1 Comment
Not much comments today because most of us interested in golf news and comment and not so much on one long commercial if we’re not in the market for new clubs.