Adam Fonseca of Golf Unfiltered and Brandon Wallach of TRUE Linkswear run through what’s new for 2024 from the brand. Filmed on location at the 2024 PGA Show in Orlando, Florida.
All right everyone welcome back we are now at the true links wear uh Booth here at the PGA show in Orlando Florida I’m Adam from golf and filtered here with brand new wall from True links Square how are you my friend good how you doing good man it’s been a while since we’ve
Seen each other last been a hot minute man it has but you’ve been on the show a couple times to talk about all things true links where obviously we’re a brand I’m wearing mine right now that was on purpose but uh you’ve got a lot of great stuff
Coming up uh you had the dead golfer um series for October that was awesome we got a lot of great feedback on the website for that what do you got new in store for 2024 man it is uh it’s going to be a crazy year it’s going to be a crazy year
I think um we typically kind of doubled year-over-year and I think this year um with the line the new apparel line coming out um it’s even more pieces more pieces than ever so we uh have been hard at work on several new Footwear pieces um and I can start with something that’s
Coming very quickly actually that I think people can be really soaked on sure he’s got a big wall of shoes here so we got it’s a massive wall so this one I think people going be really hyped on it hasn’t even seen the light of day
Yet this is called the Lux g wow and it takes our favorite outsole right now that’s our Lux outsole and uses a completely brand new upper that has a TPU saddle and it’s fully waterproof as well and it’s our first shoe that has more of an athletic fit and feel but
Also with this neoprene collar so more of a slip-on kind of feel uh and 2-year waterproof warranty that’s awesome so we are very excited about that shoe super lightweight for all the tech that’s it sounds like that’s in this it’s it’s extremely comfortable and obviously you
Guys are known for your comfort for the wearability on and off the course this uh this is going to get a lot of attention I got to feel that’s going to be a fun one I think uh it’s just a very modern take on an athletic shoe uh so it
Doesn’t look like your typical golf shoe but it has enough of the traditional components um they turn heads yeah I would imagine so and so you know waterproof is always something that’s extremely important for golfers and I know that with true links where a lot of people sometimes they see or any brand
That has a knit shoe they’re wondering okay are my feet going to stay dry I have written about this many times your feet stay bone dry and so to even have one that’s even more waterproof is amazing yep and what’s fun about this one too is you can actually tell in the
Toe box it looks like a knit shoe but as you run your hand over you can feel that film over that keeps it waterproof so that coupled along with the booty on the inside it is going to keep your feet bone dry awesome you’re going to be good
To go awesome awesome so what else we got got here you got a of stuff that’s uh up here on the wall you’ve got a great wall you’ve got you also do a lot of different color combinations I know uh you had also mentioned a lot of
Different hat Styles and a new apparel line that’s coming out very shortly yeah we have a lot coming through and I’ll uh I’ll walk you through some Footwear real fast and I can show you some apparel here in a bit uh this is a really fun
One actually this is called the OG Kush nice so that people know true for our natural shoes the wi toe box the zero drop it’s been something that we kind ofd of day one uh of that natural feel like you’re walking barefoot um people know our original oh yeah that’s been something
We’ve always done we’ve had this since we started in 17 um but this is our first take on a brand new outsole for a zero drop white toebox shoe because people really want more options yeah and I always use the phrase with uh with the shoe is just because it’s an electric
Car doesn’t mean it has to look like a Prius and love that same thing with this it’s a very modern take on a zero drop shoe it’s very clean but it looks like it’s a normal everyday wear shoe and it doesn’t look like you know if you go to
The bar afterward it’s not going to look like you know you just came off the golf course this will wear everywhere yeah you can pair that with a pair of jeans if you want to or anything it’s going to look great exactly everything from top
To bottom of the shoe is new it’s got a brand new tread pattern uh you can see it on there nice brand new tread more coverage uh brand new TPU toe cap uh the cool thing about the Kush too is with our original your feet basically sit
Right on the ground y so you feel every little step this gives you about 5 or 6 mm of cushion so while it is a z drop you actually get a little bit more cushion with every step along with the tangible health benefits of a zero drop
Why box sh nice awesome yeah it’s a also extremely lightweight you could already tell and I knew this going in because this is something that as somebody that likes to walk every so often I should do it more often but as somebody that does
Walk a little bit you know I need a nice comfortable shoe I’ve told my listeners and I’ve told my followers too the only golf shoes I wear are true links Weare and I I wear them out uh you know here too because I needed something that is extremely comfortable you guys always
Deliver and of course the color combination and the tech you can’t beat it for what you guys off no it’s we got really lucky we have people that are very good at what they do um and they’re looking at ways to continually push the envelope and comfort is first and
Foremost what we try to we spider do if you got comfort then you kind of check a lot of boxes right exactly yeah what else we got going on here for uh for Drew coming up so I’ll show you guys something that’s going to kind of blow
Your minds here this is uh not something you see from True a lot uh not something any of viewers have seen from True ever oh wow um oh we got spikes we got some soft spikes some soft spikes that’s awesome so this is our first pro this made it by about
10 minutes so the team actually was able to grab this in the very last second to make it to the show yeah um so this is like one of the first prototype samples of the shoe but this is the Lux 2 so the Lux 2 features a lot of the same
Components as our Lux series and our L tour uh just elevated with a soft bike pattern awesome so the fun thing is also not only is that have soft bikes but we also have a carbon fiber plate that goes through the middle of the shoe for two
Reasons one you get a little bit more rebound a little bit more of that spring in each each swing and also you don’t feel the spikes through the shoe so that plate completely blocks anything that you’d feel uh and it’s very lightweight that’s awesome for how much Tech is in
The shoe uh it’s insanely comfortable fully waterproof um I love that we’ve got like a breeze way here to keep your Fe a little bit cool right got to keep it cool uh they use a new construction technique with the tongue also oh yeah so what happens is the tongue actually
Sits inside I see that of the collar yep so to really protect your ankles from getting any water inside because a lot of people like you’ll buy a two-year waterproof shoe and your feet will still get wet and you’re like oh the world do that happen right water actually beads
Down your legs and your ankles it gets into the shoe the reality is with this it’s not going to do that so you might still get a little bit of wear and water around the ankle sure but I mean other than that it’s a pretty foolproof shoe
This is incredible now our people on tour are going to be wearing a little bit something more like are they going to be a little bit a mixture of whatever they their preference is it’s going to be a mixture um and the reason why we
Kind of got into this too is I think a lot of tour players um they just want that option they want to have the opportunity to wear that if they want to so a lot of our guys are going to sck with you know spikeless but if they need
It they can keep this in their back pocket and this is going to open up a lot of doors for us in terms of signing new Pro players um and getting more visibility on to it 100% And I know a lot of followers that watch golf
Unfiltered as well as to listen to the podcast they’re like hey when are they coming out with a spikeless shoe when are they coming out well they got one now and it’s it’s incredible and I it is lightweight for what you said it’s I will say that just to be transparent
It’s a little bit uh bulkier than this one but it’s still extremely lightweight for what’s in it yep I mean considering the spikes the carbon fiber plate um there’s a lot of material in that shoe it’s a full grain Apple leather um construction I mean you got a full welt
On there it is there’s a lot of technology in that shoe and it’s definitely heavier than the other models um that’s only because it’s loaded features exactly but it’s still not too heavy I want to stress that as well it’s it’s extremely extremely it it looks
Like it’s comfortable just on the at the outside awesome awesome this well this is a first that tr’s ever done that is and you’re you’re breaking it I don’t think anyone knows about it there we go breaking news on golf unfiltered it’s the new shoe here the true two uh the
True Lux 2 correct perfect awesome all right so I know that we’ve got other stuff that we want to bring I’ll put this back here so what other things that we have uh that tr’s got for 2024 yeah one thing I’m really excited about and I
Saw some people grabbing is our m shoe y that people have come to love but the best part is so I’m going to let you hold that I’m going to be right back sure no problem so these nice little true members only right there if you can
Get that on there but what I was going to say was we have our Master shoe dropping yep um and typically we launch one shoe for Master’s lied quties we’re going have three this year three this year so we’re going to have that original 1.2 we’re going to have an FS1
With a full gra upper and we’re also have an FS slide all three of which have the same kind of off-white color pattern and they have the inside we use a cherry cherry cloth yep check your construction awesome that is the same that’s in here yep the same insole for
Everything and each shipment comes with the typical carry bag yep but they’ll also have this members only golf towel awesome comes with every shipment and this is really cool this is fun we’ve been working on for a little bit uh but each shipment will also come with
Head cover that’s awesome look at that and the best part about it is it’s a reversible head it’s reversible of course it is of course why would why wouldn’t it be that’s incredible love it’s a reversible head cover as well it’s you got all of this with the three
Shoes that you’re dropping for the Masters coming up y awesome that’s fun that’s going to drop toward the end of March nice um and we’ll be shipping first week of April awesome very cool very cool so I know you’ve got some apparel items as well um obviously true
Links we known for your shoes you’ve got other accessories like your hats and everything our followers know all this but you’re excited about a lot a lot of the new apparel that’s coming yeah yeah I’m I’m excited the app pieces um only because then I can just T out my closet
With everything of course of course but we recently launched uh the vest that is awesome is our future Staples vest so it features uh I think 6G gold instulation on it so it’s a very warm waterproof vest um this one has the uh crew neck the bottom but this is a really nice
Little fit here so it’s got the high density uh print on it and it’s just insanely comfortable yeah so the vest is great the one I’m most excited about is our new new hoodie yeah I would understand why that is pretty slick right there very lightweight it’s a
Perfect mid layering piece simple button up top um but the customization options that a lot of courses are getting on board with um we’re able to print the course photo on the back and it’s got a gel uh topographic pattern over it nice now has something you can do with any
Course that wants to partner in yep any course honestly we do a lot of gifting both to remember guest um any kind of gifting packages we can customize these however so that’s a lot of fun and we have our new polox polo with a couple of small running changes very lightweight but
Very lightweight very lightweight uh uses a lot of tensil I think it’s about 45% tensil blend so super soft it just drapes so it’s not going to stick to you it’s not going to do anything it’s just going to free be very free flowing and just kind of fall so wrinkle-free
Antimicrobial um or W stretch is super comfortable nice so that looks slick too yeah they’re very cool Prett nice very cool and that was we have our new all day Polo also yeah the all day polos I’ve heard a lot about these things are great you know for people who want to go
To the office obviously wear a polo I like to do that myself Oly and just to go right off the golf Dan and I were actually talking to the other day if you’re driving by a golf course and you know just want to go play really quick
After work it’s great because true link Square offers uh uh choices and options for anyone to can do that you know awesome exactly some of the man that we you know try to focus on is just like where can you go right from theice office to to the course rocking the
Course to the bar um and not look out a place in any location so I think we’ve kind of hit the nail on the head with a lot of these new pieces in terms of Versatility uh you can sneak out to the range you know and look like you
Actually dress up to go to the golf course but not an off putting work not not at all and you’ve shared a lot with us I know our viewers are going to really love it and our followers will too true linkware has always been a great partner with golf unfiltered and
I’m so glad that we were able to do this today uh it’s been a while like we said at the beginning since I’ve been here in Orlando we’ve had the chance to connect but I’m glad that we were it’s nice
