Join Tim Graves, PGA, and Callaway’s Chris Nunez, Manager of R&D – Woods, where they discuss the new Paradym Ai Smoke Fairway Woods.
If you want to learn more about Callaway’s Paradym Ai Smoke go to: https://gravesgolf.com/callaway-paradym-smoke/
Get your free club fitting from Tim by emailing timg@gravesgolf.com or by filling out our online form: https://gravesgolf.com/free-club-fitting/
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What is happiness happiness is achievement what’s the father of achievement motivation what’s some other encouragement the fine golf swing is truly achievement man May lie cheat and steal for game he never gain the go swing to gain the go swing man must work it’s work without toil for those of us who
Know love it golf is fly happiness Oh all right I’m out here at the elock Callaway performance center I’m on the next step here on on the next one with Chris right I’m going actually have Chris introduce himself in a second but we’re going to talk about furry Woods right this is we got the fairwoods okay
So Chris in introduce yourself if you would and tell everybody at home what you do for Callaway sure yeah I’m uh Chris Nunes I’m a manager of the R&D team focusing on Woods uh drivers and Fairway Woods uh yeah it’s my job okay so so R&D research and development for
Fairway Woods okay so we’re going to talk about the new paradigm smoke today we’re talk about the Fairway woods and paradig smoke so the very first thing we’re going to do so we’re you’re going to before we get into the why these are so good okay and the AI of
These let’s just talk about the different lines they have with with the with this let’s talk about the different ones there’s four there three or four different lines this year four different talk about so uh first is your max model this is your up the gut uh standard uh
Little bit of draw byas but fairly neutral easy to launch shallow face uh very forgiving okay that’s the max model okay you got your max d uh the D standing for draw kind of shorten for draw um this is a little bit more upright line lot more raw bias easier to
Turn over um someone who’s struggling with the slice that’s your model so you got the max max okay then what else Triple Diamond this is your better player model a little bit smaller shape deeper face um it’s not quite as forgiving as the other models but a little bit more penetrating trajectory
Little More tour inspired shape uh so that’s really what defines that one and then finally the max fast okay uh this is very similar in shape to the maxd but designed with ultimate lightness uh for maximum speed so if you’re someone who struggles with swing speed or looking
For more speed kind of who isn’t uh that that’s a great model for you okay so let’s so we’re going to I’m going to make this real easy for you okay because 95 to 99% of the demographic I deal with which is tens of thousands or actually hundreds of thousands of golfers are
Going to be in the max or the max or the max fast okay we don’t recommend a draw bias we teach a single plane swing and when you start doing draw bias start hooking it okay so we want work on their swings and get away from that so we want
To look at the max and the max fast now the triple Diamond’s great but that’s a lot higher swing speed than most of our guys deal with Okay so let’s talk about these now first before we go into it talk about why this is such a good
Fairwood what you guys did you guys do AI we know that the artificial intelligence type and you have the supercomputer that creates all this information for these clubs but just talk about why this is such a good Fairway Wood talk about why it’s so great of a fairywood what what’s the
Reason this is the best fairywood okay that’s absolutely okay Len I’ll tell you why CU literally everything that we’ve done is all for a singular purpose of creating maximum distance and a minimum shot area so maximum accuracy forgiveness um so it really starts off
With a smart face um so the face this is something across all of our product lines we’re using taking hundreds of thousands of swings and understanding how players swing for each model okay then simulating how that player would swing right and creating a a distance and dispersion down range that the
Computer can see it can then modify the back of the face to create a a different thickness contour and how that that thickness when when you hit the ball the the face deflects right and so we’re controlling how that deflection is happening to influence ball speed launch
And spin so it’s it’s kind of autocorrecting your shots to create uh you know everyone wants to hit it out of the middle you’re going to hit a great shot H out the middle we’re trying to make the shots hit off center uh just as
Close to that middle shot as we can and using those M micro deflections that’s that’s helping to influence that okay so you heard what he just talked about there in Fairwood you talked about he talked about just the way this is built so this is this is well obviously
Through years and re years of of research data information put in the cup with the great the best fawood out there okay so now let’s get into real life okay and what I mean by that is okay so talk about this I have I I’m I’m working
With a a lady or gal or a lady or a guy okay and I’m out there and they’re making minimal divot okay so they’re they’re out there they’re making minimal divot um they’re hitting you know they have the these are typically in regular or senior Flex shafts okay so me
Obviously ladies a lot of ladies in ladies Flex shafts okay and they come up to to me and they sit there and say okay oh is this Fairwood a good Fairwood for me to hit is it easy for me to hit that’s what they want to know is it easy
For me to hit is it a good fa because you know they and they’ll walk up to me they lit will say this at times I’ve never made a deal with my Fairwood in my whole life they’ll sit there and say that to me that’s typical that’s real
Life okay and and that’s what’s put into this computer by the way that a majority of 100% okay so talk about that so why would this be such a good club for them to hit so I think for for that player um something to point out is the face
Height so specifically on these the just over the years we’ve been getting shallower and shallower and by making the face shallower and shallower you can get the club under the ball easier right the face is literally coming down to get more and more under the ball let’s talk about that for a
Second here because that’s the first thing they’ll notice they’ll compare a club that’s five six years old and it’s got a big deep face and all of a sudden they get this club this face it’s shallower and shallower it’s low and they go well that seems like it should
Be less forgiving it’s a first thing they’ll notice and it’s not it’s just the opposite right OPP listen say explain to me one more time because I want everybody hit home to hear this this is a question we get all the time about this sure yeah I mean if you’re if
You’re teeing up the ball real real high this this doesn’t apply but if when you’re hitting a fairway would often times you’re hitting it off the deck the ball can’t go up um but you can make the face come down right right and if the face is coming down now you’re can get
The ball the club under the ball easier and hit higher in the face which is going to ultimately give you those higher higher launches and lower so as the face comes down it makes it easier he get the ball up right cuz if you’re not making a divot you’re not getting
All the way down there so let’s just bring the face further down and then you can get and hit closer to the center you’re not hitting low on the face anymore you’re now hitting closer to the center love that I love that that that’s a big deal because that’s a when they
Look at this club versus what they saw in the past they’ve seen know the bigger faces they’ve come down that’s just to make it easier to hit a and same there’s a little bit more shaping a little more camber on the heel you see that kind of
The low part of the of the face is is a little bit more towards the toe again um just making making the club sit more flush with the ground on that heel side love it now now talk a little bit more for me on The Fairway options so for the
Max and the and the max fast talk about the options they you know three Woods obviously five Woods what else they have in those what are the options think they have in those um I think we go up to the 9wood and the max um ninew and the max
Okay yeah and then and then regarding the max fast I I don’t know off the top of my head but you go but you go to nine woods now and those so you actually will go down to nine Woods in these in the max in the max right I think so so
Here’s a question for you and I’m just going to throw this out to you I always I throw the load of questions in here somebody comes to me and they sit there and say well you’re going to sit there and say that you could have a seven wood
You could have maybe a four hybrid in the bag and they’re trying to figure out which one to put in there yeah or maybe a nine wood or five hybrid in the bag you know that’s what the similarities between them they’re trying to figure out which one to put in there okay well
As an engineer what would you tell them now I’m not going to say you got you know you a lot who the f was but discuss that a little bit how if you had somebody out here right now they said I don’t know what which one I should put
In what would you tell them what would you talk to about uh well I tell them sort of you know from the past uh in in your ball flight right are you someone who who struggles to get the ball off the ground prob suest in aerofed faway Wood a hybrid I think
Hybrid’s easier to get under the ball but I think typically they’re a bit more lower spinning than something like let’s say a seven wood or 9wood um but you know I am an engineer but I’m also a golfer I guess from the golfer side I’d
Say go hit both go try out both at a at a fitter if you can and really see what what appeals to you mind like it I love that okay now talk to me a little bit so it’s now the three Woods got some adjust
Ility in it right so talk on all the threes anything with a three on it so we have a three and a 3 HL the HL has a little bit more LOF on it but still plays like a three-wood so it’ll it’ll just be higher launching anything with a
Three on it is adjustable uh fives and up those those are all bonded okay so they’re all bonded so you got just buity the threes the other ones are bonded so that okay now let’s talk about a little bit about shafting of it okay so talk a
Little bit about the shafting of the club so yeah because the how what now what type of shaft you tell me a little about the quality of shafts you put in there a little bit about what’s recommended in the shaft in these Club right I mean uh we we have a bunch of
Different suppliers that we Source shafts from and we put a lot of time and effort into making sure that the specification of the shaft is going to be proper so that so what does that mean right that’s uh shaft Flex swing weight um torque right uh tip Flex these are
All things that are are you know I’d say very very like high level like you know if you’re a consumer you probably don’t need to get to know all these things but on the engineering side of it we’re we’re making sure that each one is dialed in for the model that it’s it’s
Chosen for so so the shafts that we’re going to be choosing for a Max model are going to be a little bit different than the shafts we’re choosing for a Max fast right one’s one’s going after uh a player who who maybe doesn’t struggle with speed and the other one we we want
Maximum speed so we’re going to choose the shaft right what do you guess produces maximum spe 100% 100% okay so now let I’m going to ask you the load of question here because and this is It’s always likes to put put the guys in the
Spot but it makes sense okay bring it on yeah there you go that’s why that’s why I’m here okay so I have thousands of people out there literally in fact there’s tens of thousands of people out there who have boughten the Paradigm from last year great or they have bought the Rogue Max
Okay so the or maybe even the Maverick but they want roog XT Max or Paradigm so right now they’re watching this video because I’ve said you might you probably want to upgrade or you you want to go up to the next step up CU you know because guys they’re putting so much technology
In this and as we’ve heard in some of our videos that we’ve already talked you got hundreds of people working behind the scenes to build this technology okay so tell me right now if I had a guy who had a rogue St Max or paradig in their
Hand and they’re looking to upgrade to this they’re going to trade in the other club and go to this why just I to throw why why is this better cuz we know it’s better it has to be cuz like I said I can go home and test this myself in my
Garage I can throw it on a launch Modern Tesla versus last year’s model you follow he so we know it’s better but you explain so there’s the expert right here I want him to explain why this is better right yeah you’re so I I worked at cway
10 years and you’re every year I I in charge of all the testing that we do and I see all the numbers right uh and um you know some years are are maybe small small GS other years are big gains this is definitely one of the year that we’re
Seeing gigantic gains big gains in distance specifically so across the board model to model over Paradigm which is number one selling Fairway last year by far right yeah um this is big gains we’re seeing we’re seeing distance gains and and accuracy gains um so model over model if you’re coming from Rogue you’re
Going to see even bigger distance there you go and Maverick even bigger obviously right as you go further and further back but yeah uh this this is one that um we so just talk about the carbon chassis which we haven’t really touched on yet um we we made massive
Gains in the amount so by having more carbon you have less steel steel is a lot heavier than carbon so you save Mass to redistribute in other places we saved 24 g a fairway wood right is typically maybe 215 gram total that’s over 10% of
The of the total mass of the head we saved to reposition elsewhere you can tell this is a numbers guy cuz I’m a numbers guy love it so here we go this is the numbers gu here I love it yeah 24 G is like an insane number year over
Year I mean if you saved 5 GS that would be a great a 24 is huge this was 24 yeah huge so you got to put it distribute other places in the club right and so that’s kind of where you’re seeing um some of the the advancements in in
Launch Spin and forgiveness right we’re we’re repositioning that weight low and forward into this tungsten speed cartridge but also redistributing a good amount in the back on the inside there’s a huge chunk of mass uh and metal in the back and that’s uh helping with launch Spin and forgiveness so so so you’re
Saying right now guys that’s why we’re here this why we’re here today it’s because here’s the numbers guy you’re the one that sees the numbers you’re the one that so there’s no joke here when we’re talking about if you look at the the AI technology and the numbers
Compared to last year’s year before any other company obviously but this is the highest technology out there and the best numbers out there right so no doubt about and all and all these Technologies are working together all all trying to produce great launch conditions uh incredible forgiveness and and like I
Said huge distance games so you’re looking at accuracy distance and obviously forgiveness is when you’re looking in a club so every year you’re trying to create the next product that is that beats the last year’s product right and that’s and that’s that’s why we can guarantee that that’s why it’s
Guaranteed here because we always say I mean if you don’t if you don’t believe it go try it yourself go test it yourself but this the guy now when you say I when you say right now and I want to bring this up kind one of the last
Things I talk to you about here but because your numbers got my numbers guy everybody at home knows I’m a numbers guy I’m hly bio statistician by trade okay so I’m a big time numbers guy so when you say we look at the numbers okay
And you say I’m I’m the one that looks at the numbers describe to them again what that means at home by that cuz because this is the technology this is the AI supercomputer technology right right okay talk to them a little bit about that at home because this is the
Big deal with Callaway yeah so we have a a database um and anytime players go to get fit they uh have their swings measured right and that’s what the fitter is using to say oh yes you use this or let’s go up and lock so we’re collecting all of that data that all
Gets fed into a massive database that we can go in and and and query so we can say well what what uh players if if we look at just the players who are swinging a max type of club right what are they swinging like right and literally hundreds of
Thousands of shots right because everyone’s around the world all that’s feeding into this database and creating a model and it’s up to us to then look at that model and say well does this make sense is this accurate what should we should what should we use um and and
Ultimately that just feeding into creating a more accurate design for and more tailored design so similar to how sup should fit you everyone’s different uh your golf club should fit you properly and so um that’s what we’re doing we’re a better tailored suit that’s why it’s such a club for
Everybody because you guys have been able to do that because the data they collect is not just for you know John ROM data orander schafle data this is more the trust me they’re catching a lot collect a lot more data on the average player that they’re a lot more data on
That and be a to put that in the computer and figure out what works for them the best orders have magnitude greater of Regular People data than John rommer that’s no doubt no doubt about that because you know it was very interesting I was talking to another
Gentl about this but you know when I I was out here years ago and I went to Doc and Doc came out and he looked at and he he said and he introduced a supercomputer and he put it out there and he said and he goes I’m going to
Throw it to you guys right now he goes I just dropped the other rest of the golf industry 25 years behind us by putting this computer out there and that was a lot of money to put in that computer was a very big deal but now you guys are
Cranking and using it that’s what you’re using so now it’s put into effect it’s running constantly when we’re sleeping when we’re on vacation we are using it every single uh category is using it um you’ll the putters later today right every category uses it and it’s a huge investment but um a
Significant advantage over over anyone else and it allows us to get to a level of performance that that no one no one can get that’s that’s what we deal with cway so here’s here’s in I keep saying last question but we we’ll end it here
So and I I’m going to ask you this question if I ask you the number right now because I talk a lot of people about this at home you know a lot of people at home whether they’re thinking you know how do they create this club or you know
I you know is there one guy in the back room creating this club how many people I’m just asking you this are would you say are behind this club if I said right now that helped design this club that came up with this I know it’s a tough question design or just
Like from from concept to like in your hand at uh from like Concept in your hand in your hand I I mean like I want to say maybe over over a thousand because uh you know from from just in within R&D you have you have 100
Um you have you have our marketing teams um you have our suppliers who who there hundreds of people believe it or not there’s hundreds of people who touch all these to create this it takes hundreds of people to touch this to get it to this level you can help with some
But if you can’t Supply it it doesn’t do you any good at all 100% And then our and then our team in Monteray um assembling all the clubs and delivering them to the Distribution Center to pack your order to ship it to you in in two
Days or whatever it may be um yeah I’d say probably closer to a th but you said was he said over 100 just in our alone just in our alone we have over like I say there’s not one guy in the back room just trying to figure this thing out no
We’re we’re a huge team and we all have our roles and we all have to work together to to execute on the the mission of creating the best golf clubs in the world um and so yeah we we utilize each other for each other’s strengths and uh I think that’s the the
Product speaks for itself in the end so you’re talk so here’s the expert here and I’ll finish I’ll close with this but we got the expert right here he like I said he’s one look at the numbers monitor the numbers watch the numbers making sure this is better than last
Year and and so on and he’s recommending this obviously the Paradise Smoke even over last year’s model because of better numbers right you know you’re looking at his face right now he’s saying absolutely and it’s a big deal there’s a big change this is a big deal this year
This is going to be a challenge next year to be we got to work that out we do it every year we really have our work cut out for us and and the Paradigm was number one so you saying this one’s better think about that that’s that’s
Crazy blew our mindes and and I can’t wait for people customers to start hitting these and and uh seeing the results fors I love it well thank you for your time apprciate it