SKILLS

Exploring the LIV Golf Impact on PGA Tour Dynamics



Stu Burguiere and Dan Andros bring an engaging perspective to the dynamic shifts in the world of professional golf, focusing on the emergence of LIV Golf and its influence on the PGA Tour. They explore the strategic and financial reasons behind notable golfers transitioning to LIV Golf, driven by lucrative financial incentives. The discussion extends to the wider consequences of these changes, including the involvement of Saudi funding and comparisons to broader sports and geopolitical strategies. This segment sheds light on the changing landscape of professional golf, examining the complex interplay between sports, politics, and finance. Stu and Dan offer an in-depth look at the fascinating developments in the sports world, providing insights into the future of golf and its connections with global financial and political trends.

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Stu Burguiere: I thought there was a merger between the PGA and LIV Golf. I remember talking about it. We talked about it on the show. And like then I keep seeing headlines of giant golfers being stolens. Again by LIV Golf what what is going on? Yeah, I don’t.

Dan Andros: I think that’s a little bit of a mystery, to be honest with you, like from everything I’ve read now that, you know, they had this big surprise merger announcement in which Rory McIlroy got thrown directly under the bus after they trotted him out there to defend the BGA then they’re

Like, Ah, just kidding. We’re merging with LIV. So but it looks like they their deadline passed to like, come up with the details of this merger, but I guess they’re still working on it. And you’re seeing a lot of language like a lot of people

And big names like softly I mean, John ROM was, I think he was the world number one, he might have just slipped to number three or something like that. But one of the top couple players in the world just defects. Jack Nicklaus, who initially was created Jack Nicklaus are greatest golfers of

All time. He initially was very critical of live, but then he kind of softened a little bit saying, I guess it’s gonna be here. So you know, we’ll see what happens. And you’re seeing a lot of that tone, especially after the PGA just kind of

Realizing like, well, we got to do something, but because this isn’t going away, I mean, they just have so much money. It, it really is an incredible thing to watch. Do I looked up a couple numbers if you’re interested in them? Yeah. So I’m like, how do

You get John Rob? Like, could you imagine this happening in the NFL or the NBA, where they’re just like, hey, we’re starting the gyms basketball league here. Come on over. And then you know, it’s like LeBrons, like, well, I’m making 50 million here. It’s like, well, we’ll pay you 500 million

A year. All right. I’m in. Like, that’s what’s happening. And it’s crazy. They’re leaving the PGA Tour, which is this long standing. So the report is a John rom got a $300 million deal. That’s insane. I don’t know how many years it was four.

But they have this player impact thing that the PGA created to try to compete with this ROM made 9 million in the PGA Tour player impact deal that they came up with. He’d have to do that come in, and he came in third. He’d have to do that for

30 years to equal what he just got just in his signing contract for for lit like, how do you compete with that? Like, if you’re John ROM, like, do you say no to this, I’ll give you one more Taylor Gooch random guy on the talk, obviously a good

Player, he’s, you know, good at golf, he’s making money in the pros. He made and I want to get this right here. In seven years on tour, he had 123 starts, he made $9 million good live in the last 18 months on live, this doesn’t count whatever he got

For going over there. He made $46 million in a team, because he won the season long points thing or something, and he got some massive bonus for it. This dude made 46 million in 18 months. And we Stu Burguiere: should point out to you know, like the with the

ROM situation, that money’s guaranteed, he doesn’t have to win all the tournaments. Again, he has to show up a play. This is I mean, I hate to bring this up with Saudi Arabia. But this is sort of like a sports terrorist attack. Right? Like,

Yeah, one of the reasons why terrorism is so dangerous and so scary in the real world is like, the basic, like, arrangement, right between human beings is that, you know, you don’t want to die, right? And so, what’s tough about terrorism is they’ll they’ll blow themselves up, they’ll kill themselves to hurt

Other people. And it’s so difficult to defend against that, because they don’t have that same concern about life. It’s almost the same thing in a sports context with live golf. It’s like, they’re no one’s even watching these events. Like, they’re paying people all this money, and no one’s even paying

Attention to it. They’re obviously losing millions and millions and millions of dollars every week. And because they’re Saudi Arabia, they don’t care. No, Dan Andros: it’s clearly a long term play for them. And it’s like, it’s hard to fault. You know, I don’t know what the

Conversations are like behind closed doors. But look, the NBA is trying to get into the Chinese market. Like does anyone sit here and kill the NBA for trying to do business in China or with China with as it relates to Stu Burguiere: usually, they usually get praised for it and LeBron James.

Dan Andros: So I don’t think you can be held liable for trying to do business with some country like Saudi Arabia, because inevitably, the reverse argument to that is okay. Well, you think they’re horrible. If we create this successful venture here?

Well, now we have leveraged with them, we we have all the players like they’ll I’m sure they’ll have some sort of players union or something like that. And so you’ll have leverage with with them where you didn’t have that before. So and it’s just funded

By them. It’s not like they’re sitting in there talking to Saudi sheiks every day, you know, Phil Mickelson hanging out with a bunch of sheets, not that I know of. So I don’t know that you can kill the players to this and it’s like, yeah, what do you

Do in that situation? Like still? What if I mean, what if the Saudi backed conservative times show came and they offered you $500 million I mean Stu Burguiere: you know the Sultan of whatever was a great guy I just want to say that and if you’re out there shake look

Fred or whatever your name is I my my my phone lines are open. Yeah, Dan Andros: shake Fred. I mean I’m a big fan to the outfit and everything Nobody wears it better than you and I’m happy to Saudi Arabia is lovely this time of year with the sand and everything else. So

Stu Burguiere: the way the sand hits the other sand, it’s incredible. The sand Yeah, it’s it’s spectacular. And I look I look, people do business. Every company and banks do business with banks in countries that you don’t like it’s hard to micromanage that but like looking at it from a perspective

Of just maintaining your league maybe it’s that golf is somewhat unique right like a lot of these players don’t make millions and millions of dollars so stealing them is is easy, but like I don’t know what the other the other example would be. I mean,

It’d be tough to steal the entire NBA but anyone anyone you’re talking about a nation state with all this oil money. Any league like this is vulnerable. They can really mess up anything. It’s it’s a fascinating thing to be watching. It really is.

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