The Problem With Women’s Sports Is…

🏀 The Problem With Women’s Sports Is…

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The debate around women’s sports has been worn out and it’s tired.

The jokes are old and they are a reflection of a how immature society is when it comes to athletic accomplishments across the board.

You rarely hear an elite male athlete criticize women’s athletes. It’s always non-athletes who have never accomplished anything.

And that is the root of the problem for why women’s sports aren’t as popular.

Men’s sports and women’s sports have two different audiences.

Right now, 99% of sports marketing is targeted towards men.

This is interesting considering Mom controls what consumer products the family is going to spend their money on.

Overall, men are too emotionally immature to become generational fans of women’s sports.

Women consumers have shown they will pass on generational brands (Barbie was the highest grossing film in 2023).

Yet, sports marketers continue to force women’s sports to a demographic that disrespects it (men).

In this video, I give an answer of why this is and solutions for how the perception of women’s sports can change in the future.

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If this is your first time here, Welcome To The Pond 🦆🦢. I’m a former Division I College Basketball Coach (VCU & Jacksonville) and I was the Director Of Recruiting & Advance Scouting at high school basketball powerhouse Montverde Academy. During that time I sent 6 Players to the NBA and 53 players Division I.

After years of working in grassroots, high school and college basketball, I wanted to take control of my own career and decided to be an entrepreneur. I studied music marketing and released 3 solo albums under my artist name “Dorian”. My 3rd album, “True Support”, charted #1 on iTunes and accumulated millions of streams. While I was learning about the music industry, I made videos educating other independent artists as well with many of them going viral across the 5 major social media platforms.

God has re-directed my path and has me focused on my original goal, to make the NBA. I aspire to be G League coach as the entry point for the NBA. My goal is for build patriarchs through the game of basketball.

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You are trying to Market women’s sports to kids that find Grady Dicks name funny that make Grady dick memes dick memes this who you trying to Market women’s sports to they don’t understand they’re obsessed with dick my ducks my swans welcome to the pond the problem with women’s sports is they

Market to men and I say this to someone who loves women sports and the reason I love women sports is because my mom when I was in Middle School she made sure that I watched the 1996 Olympics like me being just a basketball kid I was just

Happy to see Dream Team 2 or was that dream team three was Dream Team three so I was happy to see them so I wasn’t as concerned about everything else but she made me watch gymnastics which made me fall in love with the Magnificent Seven and Shannon Miller and Dominique dolls

And Dominique moano and uh JC Phelps and krie shrug right and then when I went and watched track I’ve always been enamor with tracking women’s tracking field athletes were some of the best athletes I ever seen and I watched swimming and I watched water poloo it

Made me fall in love with women’s sports and as I started playing sports that following year in middle school for my school westl middle school Indianapolis you know I was excited to watch our girls basketball team even though they was trash and remember one game we was

Making fun of them and they started crying in the locker room we all got in trouble but they sucked but just like knowing that I had peers that the girls that I went to school with were also Elite athletes and seeing their name in the paper and seeing them

Get ranked and seeing them have coaches come to school that always was a really really cool thing for me and when I started coaching to see how dedicated women athletes were and women’s basketball players are much better to coach than men’s basketball players because they follow directions and they

Do what you ask them to do and they hold each other accountable on and off the court at an extremely high level you know so I’ve always been enamor with it I understand the beauty that’s inside of women’s Athletics but that’s because athlete I teach the game like I’m see

The world do an athletic lens I understand competition I respect athletes across the board but the average fan doesn’t understand that the average fan watches Sports because they want to see somebody do something that they can’t do and when the average fan looks at women’s sports because it’s

Ignorant men they think that they can do whatever it is that a woman is doing and maybe they can but you’re not doing it she’s doing it every single day at a high level and getting paid to do it while you’re on Twitter talking crazy

But this is the world that we live in now and this is the world that y’all keep marketing these Sports to them dudes don’t care they’re clowns they’re losers they’re children y know most of people trolling 12 13 14 years old that’s who it is school’s out for the summer they’re out

Of control why are you marketing Sports to them women’s sports they’re not going to watch it they really I’m not gonna say what I was about to say because I’m keeping this podcast clean compared to my old content but they would rather watch dudes than watch women that but if you

Say that to them they get offended this is how their brain works but you know who does like seeing women do great things other women the difference is when other women watch sports if they’re not an athletic woman she’s watching from a different lens and

I can’t tell you what that lens is I see it when my lady points out something in the NBA game might be about the jersey or how this dude ain’t got no eyebrows or something like that something I didn’t even notice but I see it from her

Lens or I’ll be watching an interview and she’ll be able to point out something that he says that M I don’t know if he’s the person that he acts like he is or oh he’s really respectful I’m able to see it from her lens the way my mom watches basketball the way my

Sister the way every woman in my life who I love and I respect they consume Sports differently because of how their socialize the world treats men different than they treat women the world markets to men and boys different than they Market to women and girls I was a little

Boy it was Ninja Turtles it was Power Rangers it was Sports it was Nintendo you know I have a daughter now it’s Barbie it’s makeup it’s kitchen stuff you know and they’ve done a lot better with a lot of iPad apps you know it’s a lot of Education stuff and coding and

There’s a lot of things where you can do both but it’s still it has to be through the princess lens has to be through the ballerina lens it’s not really through the athletic lens like that even though dancers and princesses and ballerinas are athletes well I don’t know if

Princesses are athletes you know princesses in the PE she had to climb up all the mattresses Rapunzel guess having people climb up her hair she had to have neck strength Paul maybe not Paul I don’t know but these women are athletes and when you are an athlete and you love

Athletics you’re able to appreciate them but when you haven’t been trained to view the world like that it’s hard to appreciate so you have to Market to women you have to tell their stories we were watching the NBA draft the other day and the NBA draft had two casts two

Broadcast they had the ESPN broadcast which is what I thought was the only one that they had which talked about the basketball the strengths the weaknesses they don’t go in as much detail as they used to but that was there then you have the ABC broadcast which is with Kevin the Gandhi

And Stephen A Smith and Robin Roberts which is like a pageantry and they’re showing Grady dicks iguanas and you know his his name and his brand is about to be the most immature thing that you can ever see and it actually fits into what we’re talking about you know you are

Trying to Market women’s sports to kids that find Grady Dicks name funny that make Grady dick memes dick memes this who you trying to Market women’s sports to they don’t understand they’re obsessed with dick so they’re not going to understand women’s sports at that level you have to tell these women

Stories where are they from who is the inside of their soul what’s their Social Circle what is it that they deal with every single day what other talents do they have and you know who understands this women’s college basketball players Angel ree gets it Haley van lift gets it

Paige Beckers gets it Flo J J Johnson her last thing the rapper no disrespect she gets it they get it Katlyn Clark gets it and that’s why they are way bigger Stars than men’s college basketball right now I think if ESPN was really serious about the movement of women’s

SPS as they should be as we can see the Seattle Storm they just got an investment I think that makes their team worth 8090 million when you know to see WNBA teams almost get to nine figures when they still don’t have a legit media rights deal nor can they fly private yet

That showed you how fast that women’s basketball is growing so if ESPN is serious about this they need to do this they need to get rid of ESPN news ESPN news sucks it’s 247 Child’s Play Sports Center that we don’t watch it used to be good to give

Us an idea what was happening in the World of Sports before the internet or it’s a channel that you turn to before your game actually starts because they got to make sure they got to show this East Coast game before they show this West Coast game so if you want to watch

This game tune to ESPN news this it’s going to be on ESPN too it’s a crappy ass set inside of the ESPN ecosystem they should Rebrand ESPN news to be espnW and it should be 24/7 women’s Sports women’s stories how ESPN classic was but they’re telling it from the lens

Of women athletes and now everyone knows that whatever goes on on espnW you are watching women’s sports make that the lifetime of sports channels now those advertisers are going to know if I want to Target women who are into Athletics there’s only one place you can go that

Is centralized and locked into that and that’s espnW whatever content works at a high level on espnW bring it over to ESPN2 and if it works on ESPN2 then you can bring it to ESPN and if it works on ESPN then you can bring it to ABC so now

You don’t have to experiment on ABC ESPN ESPN 2 these massive assets inside of the ESPN ecosystem with content that is being targeted towards the wrong demographic create espnW tell women stories show how these athletes are more phenomenal than 99.9% of us that are watching women’s athletes are great at social media women

Are better at social media in general period so they understand all this and embrace it because it’s a cash cow women spend money the WNBA is having what is having the success that is and it still hasn’t gotten to the mom yet it still hasn’t gotten to the heterosexual nonathletic

Mom which the NBA has done espnW GNA solve a lot of y’all financial problems up there in Bristol y’all need help hit me up I’m out the pond y’all stay True