Tiger Woods, Nike part ways after 27-year partnership | Golf Today | Golf Channel

Damon Hack and Eamon Lynch explain the significance of Tiger Woods’ partnership with Nike as it comes to an end after 27 years. #GolfChannel #GolfToday #TigerWoods
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Tiger Woods, Nike part ways after 27-year partnership | Golf Today | Golf Channel
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>>> WELCOME BACK. “GOLF TODAY.” THE END OF A GREAT PARTNERSHIP, TIGER WOODS, NIKE, NO MORE OF 27 YEARS. WE HEARD FROM TIGER EARLIER, AND NOW, FROM MIKE. IT WAS A HELL OF A RUN, TIGER. TIGER, YOU CHALLENGED YOUR CHAMP POSITION, STEREOTYPES, CON VISIONS. THE OLD SCHOOL WAY AND THINKING.

YOU CHALLENGED THE ENTIRE INSTITUTION OF GOLF. YOU CHALLENGED US. AND MOST OF ALL, YOURSELF. FOR THAT CHALLENGE, WE ARE GRATEFUL. >> THE GREAT COLLABORATION WITH RORY McILROY WHEN THEY WERE HITTING GOLF SHOTS IN WEDDING GLASSES ON A LONG TABLE. AND NIKE, THEY HAD TOUGH TIMES

IN TIGER’S LIFE, AND STUCK WITH HIM THROUGH DARK MOMENTS. THIS HAS BEEN A RELATIONSHIP THAT REALLY STOOD THE TEST OF TIME, AND WE HAVE SEEN REMARKABLE THINGS ON THE COURSE, AND THAT TRANSCENDED THE GAME AND BECAME A PART OF POP CULTURE AS WELL.

>> I THINK IT’S WORTH NOTING MIKE’S INTEREST IN GOLF DIMINISHED AND CONTRACTED AS TIGER’S PLAYING CONTRACTED AS WELL. AND THEY ARE ESSENTIALLY, THEY HAVE A LIMITED FOOTPRINT IN THE GOLF INDUSTRY RIGHT NOW. I DON’T KNOW IF ANY ATHLETE HAS MORE OWEASSOCIATED WITH ONE

SPECIFIC BRAND LIKE TIGER. BUT IT TOOK THE BRANDINGS AND COMMERCIALS AND MESSAGES HE WAS PAID FOR, INSTEAD OF MESSAGING OF CONSCIOUS AT THE TIME. ATHLETES ARE NOT REQUIRED TO ISSUE A PERSONAL — THEY ARE NOT REQUIRED TO LET PEOPLE IN, AND TIGER WAS NOT KEY ON LETTING

PEOPLE IN. AND THE MIKE RELATIONSHIP SERVED A DUAL PURPOSE. IT WAS GREAT BRANDING MOVE FOR NIKE, AND TIGER, WHEN HE HAD TO TACK AL ISSUE, IT WAS IN COMMERCIAL CONTENT. >> I THINK THAT TIGER FOLLOWS MICHAEL JORDAN WHEN IT COMES TO CONTROVERSIAL TOPICS.

AND FOLLOWING MICHAEL JORDAN’S FOOTSTEPS WITH A BRAND LIKE NIKE, WHO WOULD IMAGINE A BRAND WOULD GET THAT CLOSE TO A RELATIONSHIP LIKE NIKE AND MICHAEL HAD, AND SOME CAN SAY, I’M CARWEARING JORDANS RIGHT NON SET. AND TIGER LAUNCHED NIKE GOLF. >> TIGER TEASED IN HIS STATEMENT

EARLIER, THERE WILL BE ANOTHER CHAPTER. WHATEVER THE CHAPTER IS, THEY HAVE TO BE LICKING THEIR CHOPS KNOWING WHAT’S GOING TO COME. WHEN TIGER SHOWS UP AT THE JEN HIS INVITATIONAL, POSSIBLY AS A PLAYER, A SIGNATURE EVENT THERE ARE THINGS KEPT IN THERE, FOR

TIGER WOODS WHO WANTS TO SHOW OFF. GOING TO FEDEX CUP LAST YEAR. IT’S GOING TO BE AN ENTICING, TANTALIZING WAY TO SEE THE PARTNERSHIP, AND SOME ASSUMES THAT IS THE WEEK IT WILL BE. >> DO YOU THINK IT WILL BE SIGNIFICANT?

AND IT COULD BE LOS ANGELES, YOU KNOW, NOT FAR FROM WHERE TIGER WOODS GROUEW UP AT THE TOURNAME THAT BENEFITS THE FOUNDATION. A NEW COMPANY OR A LOGO, AND TUESDAY OR WEDNESDAY, HE IS IN FRONT OF THE CAMERA. >> I DON’T BUY THE ARGUMENT THAT

TIGER IS ENTREPRENEURIAL AT THIS STAGE. I DON’T SEE TIGER BUILDING — HE NEVER BUILT EVEN AN AGENCY LIKE ARNOLD PALMER OR RORY McILROY DID. HE LEVERAGED THE BRAND EQUITY, AND HE NEVER THOUGHT TO CREATE HIS OWN COMMERCIAL EMPIRE. SO I DON’T NECESSARILY SEE TIGER

LAUNCHING A BRAND OF HIS OWN. I SEE HIM LAUNCHING A TIGER BRAND WITHIN ANOTHER COMPANY. IF IT WAS GOING TO BET, I WOULD SAY TAILORMADE. AND THEY ARE VERY MUCH COMMITTED TO TIGER. >> END OF AN ERA PERHAPS. BUT THIS IS AN OLD SCHOOL RELATIONSHIP. IT IS A THROWBACK.

YOU THINK BACK TO THE RELATIONSHIPS ARNOLD PALMER HAD THROUGHOUT HIS LIFE. DECADES SPANNING IN SOME INSTANCES. THESE DAYS, THINGS ARE A LITTLE MORE EPHEMERAL. THEY DON’T SEEM TO LAST AS LONG. WE ARE IN A SOCIAL MEDIA AGE. THIS IS A DECADES-LONG RELATIONSHIP.

VERY OLD SCHOOL IN A LOT OF WAY US. >> THANK YOU, BUT YOU KNOW, THE NIKE/FEDERER DEAL ENDED AS WELL. WHEN FEDERER HAD A YEAR OF COMPETITIVE TENNIS LEFT IN HIM. AND TIGER HAS A LOT MORE LEFT IN THE TANK THAN FEDERER DID. BUT THESE THINGS RUN THEIR

COURSE. 27 YEARS FOR A SPORTS PART SMER OF THIS SCALE, WITH THAT LEVEL OF SCRUTINY? I’M IT’S A REMARKABLE RUN. AND I’M SURPRISED IT LASTED AS LONG AS IT DID, AND THE OFFICIAL CHANGES, AND LEADERSHIP. PEOPLE WANT TO INVEST IN DIFFERENT SPORTS. THAT IS ULTIMATELY WHAT HAPPENED

WITH NIKE AND GOLF. IT’S SIMPLY NOT THE SPORT THEY WILL HAVE, AND THE FOOTPRINT ANYMORE. >> INCREDIBL