EQUIPMENT

The New ‘Anti Establishment’ PUTTER is Making WAVES In The Golf Industry



Oh wow… the shaft technology in this putter is UNREAL and is resonating with some of the world’s BEST players, including Bryson Dechambeau, Dustin Johnson and many more. Whats even crazier is this company has plenty more innovation in the pipeline that is going to take the industry by storm.

The company, based in Beverly Hills, entered the golf market in 2021 primarily as a premium aftermarket shaft manufacturer but has sent shockwaves throughout the industry. The company has also signed several well-known players as brand ambassadors, including Bryson DeChambeau, Dustin Johnson and Michelle Wie West

Let’s take a closer look at these putters and find out what is so special about them? Do they fall into the category of BEST PUTTERS 2023? Best putters of 2023, the best putter of 2023? So many golfers ask WHICH PUTTER IS RIGHT FOR YOU? The best putters for every golfer, best putter for high handicap golfers, best putter for mid to high handicap golfers, best putter for any golfer.

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28 Comments

  1. Recently Had a putter fitting where loft and lie were tweaked and replacement Paul Hurrion shaft into my existing Piretti putter.
    Fraction of the price of a new scotty etc.

  2. I personally use a Scotty Cameron Select M1. The feel is phenomenal. I have in the past used Ping Anser, Odyssey and a fair few others. The shaft for me is not something I would be bothered about unlike iron shafts where I need a certain bend point and obviously stability. It's the same with the driver and the other clubs, we all want what is best for our swing. Having a flashy shaft in the LA is for me merely a gimmick to be different from the more famous putters. Just because Bryson, Johnson and the LPGA player says it's a must have doesn't make it a must have, only their opinions. No surprise that the LA on one of their models looks like the original ping, the semi mallet looks like my Scotty. I would be more worried about the grip than the shaft

  3. Great vid, i would buy one. Just a note, there was an echo from the mics on this vid.

  4. Please stop "bigging up" the likes of DeChambeau. The guy has zero integrity.

    I very much enjoy your golf tips channel Alex, but this type of content is really going to hurt your image and main channel.

  5. The one club you have to use on every hole . Every golfer is told putting is by far the most important part of golf

  6. Ok, so heres my experience with getting fit for clubs. Ive been fit twice, the first time was at Golf Augusta in Southern Pines for Irons, went in looking at the new Titleist T-series irons as I played the AP2s and ended up buying a set of JPX919s with KBS C-taper shafts as I broke the shaft in my AP2s 7 Iron while warming up to get a baseline to start from. In the end there was very little difference between the 2 sets of irons, the JPXs were a little longer and a lot cheaper and felt just as good to me, so i went with the Mizunos and really love them. My Second experience was not as good in the end, I was looking to replace my driver, a Titleist 915 and wanted to get an upgraded shaft in whatever Driver I ended up buying. I went to Club Champion in Cary NC for this, it was a good experience in the fitting, hit multiple heads, and then went on to try multiple shafts in the head that was best for me. Well the last shaft I tried was a Fujikura Ventus Blue and I hit 5 shots with it and was getting really great numbers, on the 6th swing I broke the shaft during the swing, the fitter said he'd never seen anything like that before. I told him Ive broken several driver shafts 2 Adila Rogues that came in the Titleist and that breaking this shaft had me concerned that the $400 upgrade was going to get broke and I'd be out that money. After I was assured that it would be replaced if I broke it, I got it and 3 months later broke it. Needless to say they did not replace it. So I was out $400. I think the fitting process is a good thing, but Im not sure about the upcharge on these shafts. I currently have a HZRDUS shaft I bought off Ebay and its been working as good without an issue, price $128.

  7. I’ve got armlock SIK putter with the thick LA Golf shaft. I find amazing consistency but was just as consistent with the shaft during the fitting. I wanted the upgrade but can’t say that the shaft is better than the tech in SIK with double wide blade.

  8. Evnroll with its variable milled face, is ahead tech wise. So even if these are made of Unicorn horn, fancy shafts and carbon heads aren't gonna get you up with Evnroll and Mr Rife.

  9. Engineer the product to satisfy the intended use, anything more is just an inefficient exercise in over engineering.

  10. LAB is one of those anti establishment companies that did well. Mezz max been hot in the tour. Got me looking at centre shaft putters.

  11. I think you misread that. It was about the deflection of the shaft on longer putts not, longer putters. This whole thing isn't quite true. There have been alot of different kinds of putters and shafts. All types of materials have been used too. It's marketing, you've got to get your name out there some how.

  12. The companies that make shafts think putter shafts are very important. Robot testing could easily prove (or disprove) this, but nobody does it.

  13. I find as long I like the way the head looks and grip feels I don’t mind the shaft in the putter

  14. All true golfers know YOU DRIVE FOR SHOW, PUTT. FOR D OUGH. That's a fact jack. Any PGA player who has won did so by making the pressure putts, not driving the ball 350 yards!! Great idea ùsing carbon shaft wonder if they have a patent. I hope all the other. Manufactors come out with one or 2 carbon shafts to bring the price down

  15. Enjoyed the chat very much very informative.
    I endorse everything that L.A.Golf are doing. I personally was always a below average putter, so 20 odd years ago I designed and marketed a broom handle Glass headed putter the feel was phenomenol compared to steel so soft, 4 European Senior tournaments were won with it over a 12 month period Bob Charles the New zealand left hander who was recognised as one of the great putters of the 60's was quoted as saying this is the best feeling putter I have ever struck.
    So as for LA Golf I personally trake my hat off to them we may all be using these putters in a year or two. Remember we went from HICKORY to STEEL to AlUMINIUM back to STEELthen to GRAPHITE and STEEL.The evoloution of golf clubs I think it is great.

  16. I don't know if it was mentioned or if I've jumped the gun, but LA Golf got their start by buying out Matrix golf shafts and their patents. I still use Matrix shafts in a couple of my hybrids and a fairway wood.

  17. I'm a doubter – the putter-head only moves a couple of inches so any straight shaft would do the same job. Perhaps it's lighter, for a different feel, but you can do the same with any shaft by gripping lower down. I find the most important part of the putter is the material the putter-head is made from, as this determines the amount of 'spring' when the ball leaves the face.

  18. It doesn't matter how good a piece of equipment is, it's not worth that much money. There's a reason Cosco clubs/balls are doing so well. Great equipment at a great price point. If you're playing a 500 dollar (or more) putter and you 2 putt even once, I'm laughing at you.

  19. Twice as big of a sweet spot? Maybe in terms of feel, but then its less feedback for off-center hits as any material is going to have deflection if you hit it off-center of its mass. Adding mass/weight can reduce the deflection but you can do that with any material. It seems like an unnecessary material unless you like its feel enough to pay for it.

  20. Ok, let's learn a couple of things about putter shafts from Tour Players of the Past.

    First, players should understand that historically, a Club Repair Pro would use whatever shaft was available and put that shaft into putters.

    With only minimal weight differences, minimal outside diameter differences between driver shafts and wedge shafts, and The material and flex of putter shafts were completely ignored as it was agreed that we didn't strike the ball hard enough with the putter to have shaft flex have any effect whatsoever.

    We didn't care if it was steel or titanium or graphite. The consensus was that there was no difference in between the putter shafts installed.

    Now, I will share a secret about putter shafts that I have used for 25-30 years, that I know Tour Pros use, but I NEVER HEAR amateurs using the same tactic on their putter shafts.

    When I was a rules official for the Future's Tour ( Think the LPGA's version of the Korn Ferry Tour.), I spent a lot of time with Lady Golf Pros on the course, as well as off the course.

    I learned that many of the ladies were filling their putter shafts with salt. Then, before installing the putter grip, a few drops of water were put on top of the salt, which would make the salt partially shrink, crystalize, and become a solid. Then the player would refill the shaft with salt and drip water again. Soon it was as if the inside of the putter shaft was full of concrete.

    The primary function of the water drops on the salt was to solidify the crystals to comply with the rules regarding not having any moving parts in your putter.

    Interestingly, these days, I end up swapping out putter shafts every 4 or 5 years due to the shaft rusting from the inside out and eventually snapping in two.

    Having a bunch of weight in the shaft COMPLETELY changed the feel of the putter. In addition when the player had been drinking a bit too much the previous night, or week, having the extra heavy putter shaft would eliminate the micro effects of having the hand shakes. For alcoholics the heavier putter shaft is more stable.

    A very heavy shaft has a completely different effect from swing weight changes or head weight changes with the putter.

    I strongly encourage you, when the opportunity presents itself , to give the salt shaft a go round.

    You just might find out, like I did, that you love what it does to the putter feel.

  21. I found, in a garage sale, a putter made by Golfology named the Octagon. It is very heavy due to a solid steel shaft. I had the shaft extended about 8". It is the most accurate putter I've ever used. BTW my average is 27.8

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