[International I journal =Ui-bong Yeo and Seon-hyeong Hwang in Daegu] Balenkey, The local brand of Daegu’s outdoor and golf wear, has been attended Daegu Fashion Fair since 2010. This Buying show, it has shown the ‘Casual look’ which is made to give the free and stylish movement.
They used coating material, which could regulate heat, and other materials. These high functional clothing is water-proof and moisture-proof, and they are excellent stretch outdoor wear. The calm mood colors, which are the main colors, are khaki, wine. And brown and red orange and olive yellow are used as point colors which give stylish figure.
Balenkey has won the 2013 Korea fashion contest in the best quality in the golf wear. And it is growing as a leader local fashion brand by its marketing strategy and reasonable price.
