We’ll talk about LIV’s 10 year plan of LIV golf. Those who are fond of declaring “we’re not going anywhere” LIV golf, which describes itself as “golf but louder,” has been rather quiet on the course recently. Since October, there hasn’t been a competition. But the stillness is about to be broken as the new circuit returns to play on Friday with the opening tournament of the 2023 season at El Camaleón Golf Club in Mexico.
Some things have changed since 2022. Live has added more players to its roster and more events to its calendar. It also has a television contract with the CW network. But there are some similarities. Litigation between Live and the PGA Tour is still continuing. The PGA Tour is still the subject of a federal anti-trust probe. Live’s eligibility for official World Golf Ranking points, a vital gateway for players entering the majors, is now in doubt. And Greg Norman is still the commissioner and CEO of Live, despite recent rumors that he will be replaced in January.
Live golf has managed to adapt to the golf environment in just one year while being on an island. The majors have played the most important part in this process by doing what’s best for them, for golf, and sticking to their original standards. The wise Live golf marches to its own rhythm, a true league with great players that, aside from 14 clubs in the bag, is unlike any other circuit. Some find it appealing while others find it repulsive, and the option to watch is available to everybody.
Live events have taken place in Arizona, Oklahoma, Florida, and Virginia, with the same group of 48 players, with occasional withdrawals for injuries and capable substitutes. They compete for a $4 million winner’s check, with sparkling wine sprayed on the winning team and music blasting. And then it’s on to the next town.
The PGA Tour as a whole suffers because a small number of the greatest players that Live has, like Brooks Koepka, Dustin Johnson, Bryson DeChambeau, and Cameron Smith, are only able to compete against the much bigger group of the best on the PGA Tour four times a year. The return of Koepka to excellent health and significant mojo, as well as his lead after 54 holes at the Masters, was more important than the feasibility and validity of Live golf.
“We haven’t forgotten how to play golf,” Smith remarked at Oak Hill. “We’re all terrific players out there, and we know what we’re capable of, and I believe that’s what we’re aiming for.”
To no one’s surprise, solicitors may be making more money than Danny Lee and Pat Perez’s total Live golf earnings—it’s quite a bit. Another thing that no one expected: PGA Tour players are benefiting just as much as everybody else. Last year’s Memorial was an elite competition with a $12 million purse. It is now one of eight elevated tournaments with $20 million in prize money, not including the FedEx Cup playoff events, with $20 million in prize money, and the PLAYERS Championship with a rise to $25 million.
In 2024, the tour will revert to a standard calendar schedule running from January to August, with the option to play the remainder of the year without risking falling behind schedule. There will be eight elevated tournaments, excluding the majors and postseason, with smaller fields that will still be selected by performance, preserving golf’s critical meritocracy.
Without Live, none of this would have occurred. Golf is indeed a positive force. Scottie Scheffler ($14.9 million) and Jon Rahm ($14.5 million) have already broken the single-season earnings record with three months left in the season.
While Live is only a quarter of the way through its initial season, the controversial Saudi-backed league is working on a 2023 calendar that includes more tournaments and more money. These expansion plans indicate that golf fans may anticipate the drama to continue into the following season.
Live golf’s league conflict with the PGA Tour in 2023. Live golf guaranteed that the four major competitions—the Masters, PGA Championship, U.S. Open, and Open Championship—will not clash in 2023. However, this does not always indicate that Live participants are safe. Several PGA Tour players quit from the tour during the first transition to Live earlier this summer. Those who did not quit were suspended indefinitely while the PGA Tour continues to try to stem the exodus with a mix of incentives and sanctions. It remains to be seen how the majors will respond in the future.
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