Shoe/Marketing legend Sonny Vaccaro joins Rich Eisen in-studio where he recounts how bringing Michael Jordan into the Nike fold changed sports marketing forever as portrayed in the new Ben Affleck-Matt Damon ‘Air’ film.
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24 Comments
I liked Jordans when I was in Jr. High and High School and couldn't afford them. I don't get what the fuss is in 2023. If you look around, just about everyone is wearing the exact same shoe. It's dumb.
Micheal Jordan IS Nike….
who's the.Lucky Adidas Guy who rejected Mj?😅
This movie was terrible this guy was played by Matt Damon & Phil Knight by Affleck🤣 cause this story was boring. This was all about crediting Michael Jordan greatnest in someway to 2 yt men and his momma.
Sonny’s the goat
I wonder if the kids in Nikes sweatshops get free shoes?😂
this is fascinating
That was a cool movie and I did not know the entire story and details. Amazing visionaries in MJ’s mom, Sunny and Phil knight.
Legend
What an amazing interview
He’s amazing. The movie is average at best.
If you watched his 30 for 30 he got MJ to sign with Nike, Kobe and Tmac to sign with Adidas, and almost got LeBron to sign with Adidas. The Sole man
I've watched the movie "AIR" very inspiring… and salute to this man Sonny Vaccaro
Sneaker head here…I'd just like to thank Sonny, Deloris, 'Shoe Dog' and Jordan (🐐) for creating an industry that has me filling up my closet with new colorways year after year. 😂👟👟👟👟
this guy is also the father of the horrifying child called AAU/Club basketball, and is the single biggest reason basketball is garbage these days. Let's not forget that.
His mom saved him
Jordan saved Nike 👏
dude, the INSTINCT of this man is incredible. seems like he have third eye.
This man deserves to always be rich. According to the movie he took a big risk and it definitely paid off
I hear people today talk about the college version of MJ when they say things like " yeah, he was ok but no more unique or special than a dozen other players each year in college ball". I was at an ACC school when MJ was at UNC and I can tell you people who say that were clueless or had no idea what they were talking about. We marked our calendars months in advance (more than we did than even Len Bias at UMd), but we marked our calendars not about UNC or Dean Smith but about seeing this Jordan kid up close….just to see his next world athleticism and innovation in how he approached the game and good lord, what move we'd never seen before that he might unveil in the game against our school. Could we have predicted EVERYTHING that MJ became — of course not — but if you knew and followed college basketball back in the mid 80's, you knew he was special x 100.
Was rewatching the last dance and of course falk tries to make it seem like he was the one who was responsible for it. He said he told Jordan to sign with Nike even tho he knew he wanted adidas, told nike they need to offer jordan a % of the revenue, etc. What a clown lmao
Legendary 👌👍👍
God bless you, mr. Vaccaro!
I look at Sonny Vaccaro and immediately think Matt Damon.