Golf Players

Exactly Why the PGA Tour Merged with LIV Golf



Who made the call and why? Here’s exactly why the PGA Tour and LIV Golf, owned by the PIF (Saudi Public Investment Fund) announced they are combining their golf tournament operations. Not really a merger – actually a joint venture. The DP World Tour is also part of the proposed deal. But where is TMRW Sports and Tiger Woods?

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30 Comments

  1. There is an element of offering some tools, eg board seats, to give PGA tour the ability to spin/save face to a certain extent.

  2. I said this long ago, it’s the AFL vs NFL when the new league sign Joe Namath for crazy money, 400,000 the merge was guaranteed

  3. B-Team, I rewatched "the kingdoms" vid from 2 months ago and I think the revelation you and DS have had since then was that Augusta knew the velocity of the financial downturn timeline of the PGAT first with Ed H being the ultimate insider mover/shaker. So the kingdom conversations devolved into it's let's make a deal quickly with PIF before that kind of talk gets out (i.e. PGAT b/k).

  4. B-Team, side note going forward, the Saudi Oil Minister has said multiple times over the the last decade that their long term target oil price is $80 to meet all the needs of The Kingdom (SA). Recently, you heard him say (when oil was low 70's) it wouldn't be wise to bet on the price of oil trending down. Informative to your future discussions as that price foretells the amount of freedom the PIF has to spend on their more ambitious projects. Lots of internal subsidizing goes on in SA to keep down the various factions inline.

  5. Final comment, related to the Russia/China alliances. It shouldn't go unnoticed that you-know-who's golf courses got 3 LIV events for the first 2 years. It will be a tell to if LIV remains intact and whether those courses are removed or not. If the PGAT has any decision-making power at that level, they'll be off the list for sure. But my guess is it's always been a hedge on the PIF's part. They ( let's face it, MBS) lose nothing for the gracious gesture and it cements a continuing friendship with you-know-who if 2024 should go in that direction.

  6. Great show guys and congrats on nailing it with the April "plot" episode! Enjoying the channel and the unique content and info you provide that I'm not seeing anywhere else. You make a great team and thanks B-Team for keeping things on track and Dr. Darkstar for the 140 guy insights, haha

  7. Just discovered your channel this week and have become hooked on your videos. We need a lot more people following your approach of "…all issues have a logical conclusion. Some are hard to find, some are obvious and some don't make any sense. But they do exist and we'll find them; facts and logic will show the way."

  8. I’m a bit confused. Why would losing 25-50 players cause the PGA to lose money? The TV contracts are long term and would not be impacted from something of this nature so quickly.

    I’m a member who annually host a PGA Tournament. The club spends $800 annually to prepare the course to the PGA’s specifications and build the infrastructure for the event. The Company Partner who Sponsors the event pays the prize money and donations the PGA gives away. PGA pays nothing and shares no money with either the host club or sponsor.

  9. MAYBE they can go to Jekyll Island and make a deal…?
    just like the Banksters did in 1910…

  10. YouTube golf has more viewers than the pga tour. Young golfers watching guys shoot 90 has more viewership than the "best golf on the planet" let that sink in. Jay's failure to capture that demographic opened the door for all of this to happen. Ricky Fowlers orange outfits missed too many cuts and fat perez is a bigger golf celebrity than half the guys playing on tour.

  11. I'd argue the plot with EH and JD was hatched at the 2022 Memorial Tournament; Ed Herlihy, Jimmy Dunne and Fred Ridley all played in that Pro/Am, and were all three playing in that pro/am this year as well, probably buttoning up all of the details.

  12. The only thing you guys got wrong from the Masters….post 2 months ago was the involvement of the top PGA players. That fact to me is the most crucial part of the LIV hostile takeover. I love LIV, and everything about it. But when I heard Jimmy Dunne claimed that the PGA was in such a great financial position to negotiate w/Al Rumayyan's PIF kitty was laughable😀. Can u discuss some of the lies these hypocrites are spewing out to the media platforms. Thanks for all the great info!

  13. Comment senses tells me,

    All three leagues will stay indicted

    The new company (TBD) will handle the scheduling and marketing for all three leagues

  14. As a Brit. I have concerns about the future of the European tour. It’s been merged, sold out and downgraded by the present commissioner and now faces a future as a feeder tour. If Monahan is to be crucified then Keith Pelley should be right alongside. My hope is that your commercial regulators will nay say this Saudi “ takeover” and golf will walk itself back from this precipice.

  15. @seajan808
    0 seconds ago
    Please please please do a deep dive on why the PGA and its board members HAD TO get LIV to drop the anti trust law suit . This is one of the BIG elephants sitting in the corner !!!
    The PGA has been ripping of the players and the sponsors for DECADES !!!!!! it goes very deep and dark with congress and other shady characters pulling strings behind the scenes !!!!!

    Please address this on a show
    🙏🙏🙏🙏🙏

    I love you guys and the analysis you bring to the table !!! Second to none !!
    Thank you

  16. I love you guys. So good getting to the nitty gritty of it all. The mind just boggles at it all

  17. I been thinking on this a bit more after listening to countless opinions on Youtube. Most likely I am wrong but it's hard for me to believe that the smartest people in the room are not the PIF. They have had a long time waiting for this day and it's hard to believe that they didn't discuss this moment in past meetings. So what ever is happening now is what has been planned or at the very least planned for.
    The PGA are talking big but have actually lost the confidence of a lot of their golfers.
    The LIV guys are not talking at all. Almost like they are all well trained and prepared for this moment.
    Why leave an unpopular Jay in the seat. Doesn't make any sense unless you want him and the PGA to look bad to the members.

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