Roger Steele is Golf’s Realest Athlete

Roger Steele is a golf content creator and influencer who is on a mission to change the face of the game. He is known for his authentic and engaging videos, which showcase the diversity of the golf community. A rising star in the golf world—he is using his platform to make a difference.

In this episode, we discuss:
• Brand partnership alignment and how Roger selects who he partners with
• The intrinsic personal and professional value of golf
• The business opportunities within golf
• Roger’s relationship with golf and how he is opening doors within the sport
• Creator vs Influencer
• Golf etiquette

Steele works with brands like Nike, Callaway, and Dewars to promote and diversify the game. He is also an ambassador for Youth on Course, a non-profit organization that provides youth players with opportunities to play golf courses for $5 or less. Steele is a passionate advocate for making golf more inclusive and accessible, and he is using his platform to make a difference.

Here are some of his accomplishments:
• Part of CBS’ broadcast crew for the 2022 and 2023 PGA Championship.
• Worked with Skratch and United Airlines to provide $500,000 in travel grants to golf programs at HBCUs.
• Steele is an ambassador for Youth on Course, a non-profit organization that provides youth players with opportunities to play golf courses for $5 or less.
• Host of “Range Talk”, where Roger links with Athletes and Entertainers such as Steph Curry and Niall Horan on the driving range to discuss the rillest questions about golf, life, and the hustle.
• Works with Callaway, Nike, Five Iron Golf, and Dewar’s to promote and diversify the game.

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⏰ TIMECODES
00:00 WARMUPS Intro
01:38 Roger Steele Intro
03:28 Golf etiquette
08:09 The come-up: Roger’s relationship w/ golf
11:41 Golf’s intrinsic personal and professional value
17:01 Working with Steph Curry, Callaway & other brands
27:09 Opening doors in the sport
33:11 The business opportunities within golf
42:54 Roger’s business
52:23 Buiding a team
53:33 Creator vs Influencer
58:18 Partnership alignment
1:07:05 Advice for athletes in business

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Guest:
🏌️‍♂️ Roger Steele — Athelte, Creator, and Entertainer: @roger_steele

Hosts:
🎙 Alex Yungvirt — Business Coach for Professional Athletes, Entrepreneur: @alexyungvirt
🎙 Isaiah Lynn — Athlete Business Manager: @isaiahlynn_

About WARMUPS:
WARMUPS hosts conversations about business, sports, and lifestyle with some of the coolest athletes and entrepreneurs. We discuss the business behind existing ventures and brainstorm new ideas along with creative ways to turn them into profitable businesses.

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