From making shoes in the laundry room to global power in sports: This is the story of a rivalry between two brothers who pioneered sports marketing with their relentless drive to be the best.
🔔 Subscribe for more:
🧡 Support Athletic Interest videos:
📚 Sneaker Wars by Barbara Smit:
⏱ Timestamps ⏱
00:00 Introduction
00:45 Dassler Brothers’ Shoe Factory
03:18 The Olympics & World War II
04:55 The Birth Of Two Global Brands
06:55 A New Chapter of Sports Marketing
08:20 Adidas & Puma Today
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
✅ Follow
Patreon:
Email list:
Instagram:
🍿 Watch more
Most popular:
Latest video:
🎵 We use Epidemicsound for some of our music 🎵
#adidas #puma #sportsmarketing
*We earn a small commission when you use some of the links.