SKILLS

Ep 67: A Look Inside the PGA Tour's Content Strategy with Preston McClellan

David is joined by Preston McClellan, Director of Player Content at the PGA Tour, to discuss athlete/talent marketing, how to create more opportunities for your athletes/talent/stars, and what strategies you need to have in place in order to set them up for success.

What platforms seem to be working the best right now?
How do you pitch new content/sponsorship opportunities?
Who on the tour right now is doing a great job on capitalizing on these opps?
What does the future of athlete marketing look like to you?

Preston answers all of the above and more on this episode!

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