Parrt of the Virtual Marketing Series for Seattle-Angel
Patrick Hogan
90% of the potential customers you talk to are harmful to your startup success. Choose the RIGHT people to create a compelling offering faster.
There is a small but key group in every market that most customer development strategies are blind to. This group adopts high-impact concepts and leads the mass market. We call these people Gateway Adopters.
Patrick Hogan developed this battle-tested approach to delivering compelling offerings NOW. Leverage Patrick’s insights from 100’s of interviews, 400,000+ data points and over 15 projects so you can:
– Identify and engage Gateway Adopters to deliver compelling market-fit 75% faster
– Market and sell to the people most likely to buy
– Generate revenues faster
With over 25 years of experience at startups and enterprises launching new software, hardware and professional services offerings into nascent markets, Patrick is a functional expert at
1) finding the right people for new, disruptive offerings
2) determining what these customers find compelling
3) mitigating a projects biggest risks before you make bigger bets
