Nowadays, cyclists face a plethora of specific risks, be it on the road or in the great outdoors. Distractions and obstacles are omnipresent and more pressing than ever with the rapid development of communication technologies, ever-increasing traffic, and more trails and cycle paths added each year. Attention and alertness is key. That‘s why our new safety campaign is titled Traffic Dummies – to make you avoid ending up like one by showing you tips and tricks on how to become the best version of your cycling self.
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