The New Volkswagen T-Roc launches in the same month as the Scirocco dies. Says it all really. Crossovers have replaced coupes as the default style option.
Crossovers come with benefits: more space and doors than coupes, which makes them a tenable family option. Which is why they’re a ridiculously easy sell. Now imagine adding the image power of a crossover with the image power of a VW. Image squared.
Few cars have an elevator pitch as simple as the New VW T-Roc’s. Four words pretty much do it: ‘Beefy looking tall Golf’.
Some crossovers try to do the job of proper SUVs or of MPVs. Not this one. The 2020 Volkswagen T-Roc is pitched only as an alternative to an actual car. People who want a true 4×4 will find its off-road and towing capability pretty lame. Families who’ve had an MPV will be struck by the T-Roc’s lack of cabin versatility.
OK, the extra ground clearance gives a mite more off-road ability than a Golf Alltrack, but basically people will be buying the 2020 VW T-Roc for its looks and higher seats. Higher seats that don’t just improve visibility (a little) but also getting in and out.
A whole clothes-rail of different two-tone exteriors, painted wheels and coloured cabin strips is carefully pitched at the crowd to whom the New T-Roc will be as much capsule wardrobe as it is car. Not sure what happens when ‘Energetic Orange’ goes out of season, mind..
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