Monica Rigali, Global Head of Marketing and E-commerce, at JanSport and Eagle Creek joined the Business of Social to talk about the fundamentals of marketing and how she balances the task of marketing to two different demos on a daily basis. Monica gives advice on building brand loyalty and trust, and the importance of having core values, purpose and authenticity in your brand strategy. “Put your consumers first and then bring something interesting, cool and relevant to their lives.”
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