Traditional sport and rec marketing, programming, and engagement have reached their limits because Rec Providers have traditionally focused on filling spaces (programs, rentals) and negotiating access (time, location, cost) rather than helping people feel like they belong in their programs and spaces.
This leads to a silo approach to programming, marketing and engagement, staff development and revenue generation, which in turn leads to wasted resources, wasted time, and an untapped potential of new, sustainable
participant flow.
By focusing on BELONGING – where participants feel Invited, Welcome, and Included – Sport and Rec can have stronger recruitment and retention of participants leading to healthier, more active, and engaged community.
