Join this hangout to learn specific strategies for athletic departments to increase internal revenue. Many athletics leaders understandably focus on growing external revenue (fundraising, ticket sales, multimedia contracts, etc.). However, internal revenue opportunities can sometimes be overlooked. Especially for D-II and mid-major D-I programs, internal revenue sources are often the primary revenue sources for the department and can be grown with a disciplined strategy. Attendees of this hangout will learn:
– How to assess and determine the potential of internal revenue sources
– How to cultivate relationships with key constituent groups including students, faculty and foundations
– How to seize opportunities to include athletics in campus vendor contracts
– Generating secondary cost reduction opportunities via waivers for meal plans, room & board
Panelists:
Kirby Garry
Athletic Director, Cal State Monterey Bay
Eric Schoh
Athletic Director, Winona State
