RULES

Resumption of play: Critical learnings from the implementation of the ‘new normal’ in sport

A global pandemic causes a great many things in industries, none of which react in the same fashion – barring an intensive introspection. The same has happened within the football and largely sports industry which has looked inward to discover new learnings as ad-hoc solutions in the ‘new normal’ feel like long-term ideas. All football leagues, including Women’s Champions League started at different times and have completely redesigned future planning of their respective seasons. It only begs the question: just how much has this resumption of play prepared the sports industry for the next major crisis?

Speakers:
Vadim Drozdovski – Head of Strategic Business Development, WSC Sports
David Hopkinson – Executive Vice President, MSG Sports
Frank Leenders – Director General, Media & Marketing Services, FIBA
Andy Levinson – Senior Vice President, Tournament Administration, PGA Tour

Moderator:
Rayde Luis Baez – Founder and Chief Connection Builder, The Connect